The Relationship Between Personality Traits and Online Shopping Motivations
Abstract
In this study we investigated the relationship between personality traits and online shopping motivations by comparing Big Five model of personality (McCrae & Costa, 1987) and motivations for Internet shopping. Data were collected from 216 participants using a questionnaire. Regression analysis results indicated that openness was positively associated with adventure and idea motivation, and conscientiousness was positively associated with...
Paper Details
Title
The Relationship Between Personality Traits and Online Shopping Motivations
Published Date
May 1, 2010
Volume
38
Issue
5
Pages
673 - 679
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