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doi.org/10.2307/1252099
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Whence Consumer Loyalty?
Richard L. Oliver
28
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Journal of Marketing
10.40
Volume: 63, Pages: 33 - 33
Published
: Jan 1, 1999
5,403
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Marketing
Business
Advertising
Loyalty
Paper Details
Title
Whence Consumer Loyalty?
DOI
doi.org/10.2307/1252099
Published Date
Jan 1, 1999
Journal
Journal of Marketing
Volume
63
Pages
33 - 33
Notes
History
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