With the popularity of blogs, more and more companies are jumping onto the blogwagon. This study tries to help companies to adopt blogs successfully. Companies that adopted blogs are maintaining different types of corporate blogs with different features. This study analyses content and design features of corporate blogs launched by the Fortune 500 companies to identify whether different category of blogs would employ different features. The result of this study shows that there are different adoption patterns of content and design features in terms of corporate blog type. Our research can guide practitioners in designing as well as writing content of blogs for their intended purposes.
#1Sang M. Lee(NU: University of NebraskaâLincoln)H-Index: 61
#2Taewon Hwang(NU: University of NebraskaâLincoln)H-Index: 9
Last. Hong-Hee Lee(NU: University of NebraskaâLincoln)H-Index: 2
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Purpose â This study aims to investigate the emerging new phenomenon of corporate blogging and its objectives. In particular, this study focuses on how Fortune 500 firms attempt to maintain control, while supporting employee autonomy in corporate blogging.Design/methodology/approach â Using the framework of corporate blogging strategies proposed in this study, corporate blogging practices of the 2005 Fortune 500 companies were analysed.Findings â Most organisations maintain high levels of contro...
A critical look at more than one million bloggers and the individual entries of some 25,000 blogs reveals blogger demographics, friendships, and activity patterns over time.
Weblogs (blogs) - frequently modified Web pages in which dated entries are listed in reverse chronological sequence - are the latest genre of Internet communication to attain widespread popularity, yet their characteristics have not been systematically described. This paper presents the results of a content analysis of 203 randomly-selected Weblogs, comparing the empirically observable features of the corpus with popular claims about the nature of Weblogs, and finding them to differ in a number ...
#1Stephanie S. Robbins(UNCC: University of North Carolina at Charlotte)H-Index: 9
#2Antonis C. Stylianou(UNCC: University of North Carolina at Charlotte)H-Index: 20
Globally accessible web sites enable corporations to communicate with a wide variety of constituencies and represent a resource for any organization seeking a broad audience. Developing an effective multinational Internet presence requires designing web sites that operate in a diverse, multi-cultural environment. This is not simple, given that the field of web site development has lacked standards and vales relating to content and design. This study develops a conceptual model that differentiate...
From the Publisher: Weblogs--frequently updated, independently produced, and curiously addictive--have become some of the most popular sites on the Web today. The Weblog Handbook is the first book to explain how weblogs work and explore their impact on the media landscape. There is no formula for creating a superb weblog--but there are lessons to be drawn from maintaining one. In The Weblog Handbook, Rebecca Blood draws on her experience as an early participant in the weblog community to share w...
#1Eelko Huizingh(UG: University of Groningen)H-Index: 15
Abstract To support the emergence of a solid knowledge base for analyzing Web activity, we have developed a framework to analyze and categorize the capabilities of Web sites. This distinguishes content from design. Content refers to the information, features, or services that are offered in the Web site, design to the way the content is made available for Web visitors. Both concepts have been operationalized by means of objective and subjective measures to capture features as well as perceptions...
ABSTRACTThe author proposes contagion effect of blogging across suppliers, retailers, and customers, and has also tested the concept of conviction in this context. The conceptual framework was deve...
The purpose of this paper is to compare Fortune 200 and top startup chief executive officersâ (CEOs) communication strategies on Twitter and the effectiveness of these strategies in influencing public engagement. Specifically, guided by the dialogic communication theory and social presence theory, this study explored CEOsâ use of dialogic communication, social presence strategies and message tactics. Additionally, public engagement on Twitter measured by total number of likes, retweets and comme...
Email, social media, and other types of computer-mediated workplace communication tools can enhance flexibility in how employees perform their jobs, expand networking opportunities, increase profits, cut costs, and enable collaboration among diverse groups across the globe. Despite their advantages, these technology tools can also cause security breaches, financial loss, employee distraction, and lawsuits. To prevent such damaging consequences, many companies monitor their employeesâ computer-me...
There is little doubt that information technology has permanently altered the manner in which we work. We are now living in a digital age, where working practices are no longer constrained by space and time. Co-workers are not necessarily required to be in the same physical environment to work together and this has led to an evolution in business practices, with organisations increasingly managing larger workforces spread over different time-zones (Bennett et al., 2010b; McGregor, 2000). One of ...
#1Gavin Baxter(University of the West of Scotland)H-Index: 10
The âsocial organizationâ is an organization that is skilled at strategically applying mass collaboration toward overcoming its business challenges and fulfilling its business aims. Social organizations, through the formation of collaborative communities, use social media tools to obtain business value in addition to using social media to learn from their business successes. Social media tools such as blogs, wikis, and social networking sites are gradually being employed in organizations for the...
Corporate blogs have become one of many social media marketing tools organizations use daily to initiate, maintain, and strengthen relationships with customers and clients. As a two-way, asynchronous form of communication, corporate blogs offer customers an opportunity to broadcast their satisfaction and dissatisfaction with the products or services they receive in a dynamic public forum, where industry competitors and customers alike can view and respond to postings. Monitoring and tracking thi...
This research explored the organizationâs public relationship management practices in corporate blogs on the web. Content analyses of corporate blogs of large Korean firms over two years in a longitudinal design revealed that relationship management strategies of openness, positivity and sharing of tasks were featured relatively strongly, whereas networking, access, and assurances were enacted relatively weakly. Further, most Korean corporate blogs utilized a tightly controlled top-down strategy...
#2Paromita Ghosh(NCSU: North Carolina State University)H-Index: 2
Last. Eileen M. Searson(NCSU: North Carolina State University)H-Index: 2
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Using design and communication principles, this study uses a content analysis design to evaluate all active blogs from the 2011 Fortune 500 list (n = 125). The results indicate that corporate America has only modestly incorporated the dialogic principles into their blogs. Current corporate blogs are well-designed as far as making them searchable and easy to navigate; however, the blogs are mostly being used to provide information in a one-way manner rather than creating an open dialogue with con...
The focus of this paper is to evaluate the Web 2.0 technologies. In this research, the Importance-Performance Analysis (IPA) grid was used to measure the Web 2.0 technologies from the Malaysian retail-chain businesses perspective. A list of eight different types of Web 2.0 technologies was identified from the related literature reviews. On a five point Likert scale, the survey enables the users to rate the relative importance of the each technology, followed by another technology performance rat...
Purpose - â The purpose of this study is to identify corporate blog design characteristics that positively influence the view of actual and potential corporate blog users. Moreover, based on the technology acceptance model (TAM), the paper examines the specific mechanism through which corporate blog design characteristics influence the acceptance of corporate blogs and assess the cross-country applicability of the developed framework. Design/methodology/approach - â Based on primary data of 992 ...
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