Corporate-level blogs of the Fortune 500 companies: an empirical investigation of content and design

Published on Jan 1, 2008in International Journal of Information Technology and Management
· DOI :10.1504/IJITM.2008.016601
Hong-Hee Lee2
Estimated H-index: 2
(College of Business Administration),
So Ra Park1
Estimated H-index: 1
(College of Business Administration),
Taewon Hwang9
Estimated H-index: 9
(College of Business Administration)
With the popularity of blogs, more and more companies are jumping onto the blogwagon. This study tries to help companies to adopt blogs successfully. Companies that adopted blogs are maintaining different types of corporate blogs with different features. This study analyses content and design features of corporate blogs launched by the Fortune 500 companies to identify whether different category of blogs would employ different features. The result of this study shows that there are different adoption patterns of content and design features in terms of corporate blog type. Our research can guide practitioners in designing as well as writing content of blogs for their intended purposes.
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