Creative Collaboration and the Self‐Concept: A Study of Toy Designers

In this paper, we explored how collaborative behaviours were related to the self‐concepts of creative workers. Our findings, derived from a qualitative study of corporate toy designers, showed that the personal (vs. social) identities of toy designers were most strongly related to collaborative behaviours. Further, collaborative behaviours defined as idea giving were most congruent with all toy designers' personal identities, while collaborative...