A CONCEPTUAL APPROACH ON PRESS CONFERENCE
Abstract
A press conference is an important tool of public relations. The primary role of public relations is to manage a company’s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not all, of its publics. Failure to do so may mean loss of customers and revenues, time lost dealing with complaints or lawsuits, and loss of esteem. A company’s publics change constantly....
Paper Details
Title
A CONCEPTUAL APPROACH ON PRESS CONFERENCE
Published Date
Jul 19, 2015
Issue
21
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