The Use of Importance-performance Analysis (IPA) in Evaluating Web 2.0 Technologies in Malaysian Retail-chain Business

The focus of this paper is to evaluate the Web 2.0 technologies. In this research, the Importance-Performance Analysis (IPA) grid was used to measure the Web 2.0 technologies from the Malaysian retail-chain businesses perspective. A list of eight different types of Web 2.0 technologies was identified from the related literature reviews. On a five point Likert scale, the survey enables the users to rate the relative importance of the each...