Tourists' Shopping Orientations for Handcrafts

This study was designed to explore key factors that influence tourists' shopping orientations for handcrafts. Specifically, the effects of shopping value, attitude toward shopping experiences, subjective norm on tourists' intention to shop/purchase at tourism retail stores, and demographical influence on tourists' shopping orientations were investigated. Mail survey method was employed for data collection. MANOVA, ANOVA, Pearson correlation, and...