AdWords and Generalized On-line Matching
Published: Nov 15, 2005
Abstract
How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a generalization of the online bipartite matching problem. We introduce the notion of a tradeoff revealing LP and use it to derive two optimal algorithms achieving competitive ratios of 1-1/e for this...
Paper Details
Title
AdWords and Generalized On-line Matching
Published Date
Nov 15, 2005
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