Review paper
Insights into the adoption of social media mashups
Abstract
Purpose – The existing mashup literature paid little attention to the actual adoption and diffusion of mashups in an organizational context. As more and more organizations are engaged in mashup initiatives, more research efforts focussing on the mashup use and adoption issues from the organizational perspective are needed to ensure that organizations can receive the maximum benefits from their mashup initiatives. Two studies are conducted to...
Paper Details
Title
Insights into the adoption of social media mashups
Published Date
Apr 1, 2014
Journal
Volume
24
Issue
2
Pages
160 - 180
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Notes
History