Let Me Give You a Piece of Advice - Empirical Papers about Advice Taking in Marketing

textabstractUsing advice in decision making is widespread for all sorts of important personal and professional decisions. Yet, traditional research on individual decision making has failed to systematically study the impact that social interactions about a decision problem can have on the decision outcome. A separate literature stream about advice giving and taking emerged in the 1980s in order to model a decision making structure where one...