Original paper
Welcome to the Experience Economy
Abstract
First there was agriculture, then manufactured goods, and eventually services. Each change represented a step up in economic value--a way for producers to distinguish their products from increasingly undifferentiated competitive offerings. Now, as services are in their turn becoming commoditized, companies are looking for the next higher value in an economic offering. Leading-edge companies are finding that it lies in staging experiences. To...
Paper Details
Title
Welcome to the Experience Economy
Published Date
Jul 1, 1998
Journal
Volume
76
Issue
4
Pages
97 - 105
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Notes
History