Original paper
Corporate Facebook and stakeholder engagement
Abstract
Purpose – The purpose of this paper is to provide an initial assessment of corporate Facebook use by Spanish hotel chains. Two aspects are considered: communication activity and stakeholder engagement through this social media platform. Design/methodology/approach – Based on a content analysis, data on 109 Spanish hotel chains are collected to describe current practices and identify significant relationships among different variables. Findings –...
Paper Details
Title
Corporate Facebook and stakeholder engagement
Published Date
May 5, 2015
Journal
Volume
44
Issue
5
Pages
771 - 787
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Notes
History