Original paper
The cluetrain manifesto: the end of business as usual
Abstract
From the Publisher:
The Cluetrain Manifesto burst onto the scene in March of 1999 with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. Soon, executives across the country were lining up to sign the manifesto. This is the book that delivers on that buzz.
Written by four of the...
Paper Details
Title
The cluetrain manifesto: the end of business as usual
Published Date
Sep 1, 2000
Journal
Volume
38
Issue
01
Pages
38 - 0392
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Notes
History