New Market Creation for Breakthrough Innovations: Enabling and Constraining Mechanisms

While the technological development associated with breakthrough innovation ( BI ) is truly challenging, creating markets to stimulate their use may be an even more daunting barrier to successful commercialization. Co‐development partners, distribution channel agents, and ultimate users are all required to adopt new processes and to change behaviors in many cases, and the outcomes are unknown. In this paper, the processes and challenges...