Different products displayed at checkouts may attract varying levels of cognition

The findings from this research indicate that shoppers who habitually select confectionaries and beverages from the checkout counters most often forget to browse for these items in the main display aisle. Shoppers pick magazines and cookbooks at the checkouts only when they have forgotten to make their selection at conventional stocking points in the aisles. The mix of reading material displayed at the checkout counter is especially sensitive in...