Julie Emontspool
University of Southern Denmark
AestheticsGender studiesAdvertisingPositive economicsCultural diversityEthnic groupConsumption (economics)SociologyBusinessEconomicsMarketingPolitical sciencePerspective (graphical)GlobalizationConsumer behaviourEconomic geographyCosmopolitanismExpatriateContext (language use)Field (Bourdieu)Diversity (politics)Market economySocial scienceMulticulturalismEconomic systemEntrepreneurshipAcculturation
51Publications
5H-index
74Citations
Publications 49
Newest
#1Cristiano Smaniotto (AU: Aarhus University)
#1Cristiano Smaniotto (AU: Aarhus University)
Last. Søren Askegaard (University of Southern Denmark)H-Index: 28
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This article argues that consumption logistics are fundamental modes of ordering markets. Constructivist Market Studies (CMS) and Market System Dynamics (MSD) approaches improved our understanding ...
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#1Marian van BakelH-Index: 6
#2Julie EmontspoolH-Index: 5
#1Wilhelm Barner-Rasmussen (Åbo Akademi University)H-Index: 12
#2Maria Elo (University of Southern Denmark)H-Index: 13
Last. Susanne Sandberg (LNU: Linnaeus University)H-Index: 9
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International migration has a strong and increasing impact on our societies, including businesses. Yet, business research into the implications of this global megatrend is scattered across many subfields, from individual-level work on migrant entrepreneurs and cosmopolitans to labor market and competitiveness outcomes such as brain drain at regional, national and supranational level. At the firm level, research on expatriation, diversity management, and global talent pools also engage with key a...
This conceptual paper identifies and addresses limitations related to the conception of culture prevalent in intercultural competence research in both the management and marketing fields. Taking advantage of insights from both fields, it suggests means of addressing these limitations as productive avenues for future investigation. Doing so requires bridging the divide between determinist and interpretivist definitions of culture, which the paper accomplishes by building on Bourdieu's theoretical...
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Jul 9, 2019 in AMSWMC (Academy Marketing Science World Marketing Congress)
#1Eva Kipnis (University of Sheffield)H-Index: 9
#2Chris Pullig (Baylor University)H-Index: 20
Last. Kimberly Rios (OU: Ohio University)H-Index: 14
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A strategic shift towards multicultural marketing has manifested in an increase in multicultural integrated advertising (MIA), a type of advertising that aims to simultaneously engage consumers of diverse backgrounds through representations of multiple cultural cues within the material of one campaign (Johnson et al. 2010). In the current context of volatility in intercultural relations, organizations appear to make a concerted effort to promote the principles of cultural diversity through their...
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#1Catherine Demangeot (Lille Catholic University)H-Index: 15
#2Eva Kipnis (University of Sheffield)H-Index: 9
Last. Susy F. BestH-Index: 1
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Abstract As modern societies have become increasingly diverse, we witness elevated tensions between different cultural groups. Through spaces and representations they create, marketers provide interaction for various groups and we argue that marketing science, education and practice can play a transformative role in addressing these tensions. Towards this end, this paper contributes in three areas. First, we examine the structures and mechanisms underlying tensions and argue for a change from cu...
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May 25, 2019 in AMSWMC (Academy Marketing Science World Marketing Congress)
#1Eva Kipnis (University of Sheffield)H-Index: 9
#2Chris Pullig (Baylor University)H-Index: 20
Last. Kimberley Rios (OU: Ohio University)
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#1Eva KipnisH-Index: 9
Last. Ian BrittainH-Index: 8
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#1Cristina Galalae (Coventry University)H-Index: 3
#2Julie EmontspoolH-Index: 5
Last. Omid Omidvar (Aston University)H-Index: 5
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Originality/Value of the Paper: This chapter theorizes how practices enable the acceleration and diversification of field-specific capital exchange, as well as its integration with other forms of capital.
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