Tiebing Shi
Northwest Missouri State University
1Publications
0Citations
Publications 1
Newest
#2Han Yu (UNC: University of Northern Colorado)H-Index: 3
This paper aims to investigate the structural impacts of consumer ethnocentric tendencies (CETs) and consumer affinity on attitudes toward a cross-border-acquisition (CBA) event and the spillover effects of attitudes toward a CBA event on post-CBA attitudes toward foreign brands in the industry where the CBA event occurs. Two studies were conducted to examine whether the relationships remain unchanged across different groups based on multi-group structural equation modeling (SEM) for multiple gr...
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