Tiebing Shi
Northwest Missouri State University
Publications 1
#2Han Yu (UNC: University of Northern Colorado)H-Index: 3
This paper aims to investigate the structural impacts of consumer ethnocentric tendencies (CETs) and consumer affinity on attitudes toward a cross-border-acquisition (CBA) event and the spillover effects of attitudes toward a CBA event on post-CBA attitudes toward foreign brands in the industry where the CBA event occurs. Two studies were conducted to examine whether the relationships remain unchanged across different groups based on multi-group structural equation modeling (SEM) for multiple gr...
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.