Shane Casserly
TE Connectivity
Risk assessmentFeelingProduct (category theory)BusinessMarketingConcussionPopularityHealth riskProduct choiceHealth benefits
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#1Negin Ahmadi Saber Doust (AUT: Auckland University of Technology)
#2Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
Last. Shane Casserly (TE Connectivity)
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Abstract High contact sports have gained popularity among consumers, who often seek thrills and the feeling of invincibility by risking their well-being. One major health risk associated with these sports is head injuries, including trauma, concussion, and sleep disruption. In this research, we investigate the effect of consumers’ product choice difficulty on their health risk assessments. We illustrate a novel mediating route by documenting how and when choice maximization can help consumers ma...
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