Myungsook An
College of Business Administration
AdvertisingService qualityBusinessLoyalty business modelMarketingNatural disasterHuman resource managementService-orientationFlight attendantIncentiveAir travelTravel satisfactionIncome levelRisk factor (computing)Political riskDuration (project management)Promotion (rank)Structural equation modelingDelegation
2Publications
2H-index
26Citations
Publications 2
Newest
#1Myungsook An (College of Business Administration)H-Index: 2
#2Yonghwi Noh (College of Business Administration)H-Index: 6
The purpose of this study is to investigate the relationship between service-orientation of an airline and the service-oriented behaviour of flight attendants and customer loyalty. This study surveyed 200 flight attendants and 1,000 passengers of a major Korean airline in the ratio of five passengers per flight attendant. Based on the survey results, statistical tools such as structural equation modelling were employed. The results suggest that three service-orientation factors of airlines (prom...
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#1Myungsook An (College of Business Administration)H-Index: 2
#2Chongho Lee (Korea Aerospace University)H-Index: 3
Last. Yonghwi Noh (College of Business Administration)H-Index: 6
view all 3 authors...
The purpose of this study is to investigate the impact of four travel risk factors (natural disaster risk, physical risk, political risk, and performance risk) on traveler groups with different characteristics and the relationship among these risk factors, travel satisfaction, and travelers’ repurchase intention. For the research purpose, this study analyzed the data from passengers of a major international airline. The results suggest that traveler groups with different characteristics (gender,...
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