László Kovács
Eötvös Loránd University
AdvertisingRoundingAssociation (psychology)BusinessProduct categoryDual (category theory)GermanHumanitiesPsychologySound symbolismSound (geography)GeographyMental lexiconFocus (linguistics)Word AssociationLexiconCountry of originVowelSection (typography)AlcoholMost TimesSchool educationBrand associationBrand namesMarketing communicationMathematicsLinguisticsProduct (business)Automotive industry
6Publications
1H-index
0Citations
Publications 6
Newest
#1László KovácsH-Index: 1
Last. Nikoletta Tóth-KaszásH-Index: 1
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#1Hilke Elsen (LMU: Ludwig Maximilian University of Munich)H-Index: 7
#2Renáta Németh (ELTE: Eötvös Loránd University)H-Index: 8
Last. László Kovács (ELTE: Eötvös Loránd University)H-Index: 1
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Languages consistently display sound symbolic effects. In our study we expand size-related sound symbolic research to German and Hungarian, languages with both rounded and unrounded high front vowels as well as/o/, so that we can separate the effect of lip rounding and vowel backness. Our subjects had to rate artificial words with CVCVCV structure. For analysis we used crossed random effect models in a way that is novel in this field. Results confirm previous findings: voiced consonants and back...
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#1László Kovács (ELTE: Eötvös Loránd University)H-Index: 1
Last. Tamás Németh (ELTE: Eötvös Loránd University)
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THE AIMS OF THE PAPER The aim of the study is to show through the results of a brand association research that in many cases the country-of-origin effect cannot be simplified to the effect of one country: it is possible that for a product several countries of origin compete with each other. These competing country-of-origin effects need to be emphasized since, when used properly, they can be used for brand positioning. METHODOLOGY In the empirical part of the study, some aspects of the country-o...
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#1László Kovács (ELTE: Eötvös Loránd University)H-Index: 1
#2Krisztina Keller (Corvinus University of Budapest)H-Index: 2
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Jelen tanulmany egy nyugat-dunantuli varos – Nagykanizsa – telepulesmarkajanak elmeben elfoglalt helyet vizsgalja asszociaciokkal a varosban kozepiskolaba jaro fiatalok koreben. A marka egyenileg kialakitott elmebeli lekepezesenek kutatasat a helyi fiatalok nagyfoku elvandorlasa indokolja, amelyre a kozepiskolas tanulmanyaik vegen nagy aranyban kerul sor. A kerdőives kutatas soran Nagykanizsa hat kozepiskolajanak diakjait kerdeztek meg, hogy megismerjek a valaszadok telepulesről alkotott velemen...
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#1László Kovács (ELTE: Eötvös Loránd University)H-Index: 1
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#1László Kovács (ELTE: Eötvös Loránd University)H-Index: 1
Brands in the mental lexicon: brand names evoked by phonetic similarities in word association databases Brands came into the focus of research in the last three decades. Recently the center of attention shifted from brands as identifying signs to brands as psychological constructs implying that brand names, as essential parts of brands, can be considered to be entities residing in the mental lexicon. Present paper assumes that brand names, as part of the lexicon appear in word association databa...
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