Jr. John F. Sherry
EpistemologyAdvertisingConsumption (economics)SociologyPsychologyMarketingEthnographySociocultural evolutionPerspective (graphical)Consumer behaviourStructure and functionConsumer researchInstitutional complexityGift givingSocial scienceExperiential learningDeed of giftInterpretation (philosophy)Embeddedness
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The ethnographic case study presented in this article illustrates the institutional complexity and sociocultural significance of a midwestern American flea market. A conception of market place structure and function that incorporates informal and festive dimensions of consumer behavior is advanced. The article explores the relationship of primary and secondary economic activity. Buyer and seller behavior, marketplace ambience, the social embeddedness of consumption, and experiential aspects of c...
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Gift giving is a universal behavior that still awaits satisfactory interpretation by social scientists. By tempering traditional consumer research with an anthropological perspective, our understanding of gift exchange can be enriched. A model of the gift exchange process intended to stimulate comprehensive research on gift-giving behavior is presented in this paper.
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