Chih-Hui Shieh
National Kaohsiung First University of Science and Technology
AdvertisingDominance (economics)BusinessShopping mallCouponService (business)Task (project management)Location-based advertisingServices marketingContext (computing)Customer serviceTime consciousnessComputer scienceKnowledge management
Publications 2
#1Yingzi Xu (AUT: Auckland University of Technology)H-Index: 2
#1Yingzi Xu (AUT: Auckland University of Technology)H-Index: 10
Last. I-Ling Ling (KMU: Kaohsiung Medical University)H-Index: 1
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Abstract Artificial intelligence (AI) in the context of customer service, we define as a technology-enabled system for evaluating real-time service scenarios using data collected from digital and/or physical sources in order to provide personalised recommendations, alternatives, and solutions to customers’ enquiries or problems, even very complex ones. We examined, in a banking services context, whether consumers preferred AI or Human online customer service applications using an experimental de...
16 CitationsSource
#1Chih-Hui ShiehH-Index: 2
#2Yingzi XuH-Index: 2
Last. I-Ling LingH-Index: 6
view all 3 authors...
This paper aims to investigate how location-based advertising (LBA) elicits in-store purchase intention. To deepen the understanding of LBA’s effect on consumers’ purchase decision, the research examines the role of consumers’ time consciousness in click intention in pull or opt-out LBA approaches. The study also explores how consumers react to LBA with an asymmetric dominance decoy versus a compromise decoy message.,Two field experiments were conducted, and a total of 363 volunteers within 3 km...
4 CitationsSource