Yuanyuan (Gina) Cui
Auckland University of Technology
Embodied cognitionSelf-efficacyAdvertisingPhotographyEmpirical researchFrame (networking)Variety (cybernetics)Consumption (economics)BusinessOutcome (game theory)PsychologyIdeologyEconomicsMarketingSet (psychology)Empirical evidenceMicroeconomicsCognitive psychologyFood choicePsychological researchTourismPerspective (graphical)Consistency (negotiation)Construal level theoryService recoveryDonationChoice architecturePresentationState (polity)LoyaltyLead (geology)Test (assessment)ForgivenessLoyalty programDecoyFinancial compensationPromiscuityPrideContext (language use)SalientPreferenceHelpfulnessBetrayalTravel satisfactionMessage frameCoronavirus disease 2019 (COVID-19)Time pressureDual effectAffect (psychology)Computer scienceCompromisePhenomenonMediation (statistics)Contrast (statistics)SustainabilityClinical psychologyCoping (psychology)Applied psychologyContext effectSocial psychologyPandemicPoliticsEnvironmental ethicsRationalism (international relations)
15Publications
4H-index
45Citations
Publications 15
Newest
#1Jin-Soo Lee (PolyU: Hong Kong Polytechnic University)H-Index: 28
#2Jungkeun Kim (AUT: Auckland University of Technology)H-Index: 16
Last. Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
view all 4 authors...
Abstract This study aims to (1) examine whether a hotel's loyalty program is effective in weakening the desire for retaliation and perceived betrayal of high-tiered members after a double deviation and (2) determine which recovery tactic is more effective in attenuating their desire for retaliation and perceived betrayal. Scenario-based studies were conducted to achieve the objectives. The findings of this study suggest that high-tiered members are more likely than nonmembers to suppress their d...
Source
Source
Source
#1Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 14
view all 3 authors...
Source
#1Jacob C. Lee (Dongguk University)H-Index: 6
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Hyunji Chon (UNIST: Ulsan National Institute of Science and Technology)H-Index: 1
view all 5 authors...
The present research establishes that taking photos has a paradoxical dual effect on travelers’ satisfaction and revisit intention. Across five empirical studies, we show that while taking photogra...
2 CitationsSource
#1Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 14
view all 3 authors...
Abstract We investigate COVID-19 related consumers’ donation intent predicated on their political ideology and the message frame - one emphasising the statistical number of affected victims, and the other focusing on a specifically identified victim. Across three studies, we find that the impact of the message frame depends on consumers’ political ideology. Politically conservative consumers respond to the identifiable victim (vs. statistical victims) frame more favorably while politically liber...
2 CitationsSource
#1Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 14
view all 3 authors...
Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound impact on businesses’ communication strategies. With AI coming under the spotlight, we know surprisingly...
2 CitationsSource
#1Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
#2Seongseop (Sam) Kim (PolyU: Hong Kong Polytechnic University)H-Index: 26
Last. Jungkeun Kim (AUT: Auckland University of Technology)H-Index: 16
view all 3 authors...
Abstract This study aims to test the impact of price preciseness on compromise and decoy effects, analyze the different presentation styles of price information (a precise price presentation vs. a rounded one), and investigate the moderating role of individual differences (i.e., lay rationalism) and decision situations (i.e., time pressure) in travel decision making. It uses a series of empirical tests in which only people with high lay rationalism can distinguish the difference between precise ...
1 CitationsSource
#1Jungkeun Kim (AUT: Auckland University of Technology)H-Index: 16
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Roger Marshall (AUT: Auckland University of Technology)H-Index: 21
view all 5 authors...
Abstract 159.99, 159.38 or 60.00? The phenomenon of pricing around a rounded number, with apparent preciseness, is commonly observed in the marketplace. Much research has been conducted in the general area, and has established that the use of precise prices, those without a zero-ending, tends to lead to increased sales and to a more positive customer attitude. To date, the best explanation offered is that most people read from left to right, so the last numbers of a price may be less salient ...
10 CitationsSource
#1Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
#2Amy Errmann (University of Auckland)H-Index: 3
Last. Fang Zhao (JLU: Jilin University)H-Index: 2
view all 6 authors...
Cultivating pro-environmental choices and behaviors is an important concern for tourism research and practice. Informed by recent developments in psychological research on embodied cognition and th...
4 CitationsSource