Ernest Baskin
Saint Joseph's University
AdvertisingReplication (statistics)Product (category theory)Consumption (economics)AttributionBusinessPsychologyEconomicsMarketingMicroeconomicsSocial comparison theoryCognitive psychologyConsumer behaviourConstrual level theoryConsumer choiceQuality (business)Context (language use)Open dataBrand extensionSocial psychology
Publications 38
#1Andong Cheng (UD: University of Delaware)
#2Ernest Baskin (""St. Joe's"": Saint Joseph's University)H-Index: 9
Abstract Redeeming purchases using discounted credit (i.e., store credit bought at a lower price than its face value) is widespread, but its mental accounting implications remain unclear. This work finds that consumers making multiple redemptions on separate occasions with the same discounted credit do not perceive all redemptions as equally discounted. Redemptions made earlier in that discounted credit’s spending life cycle (upstream redemptions) are perceived as less discounted than redemption...
#1Peggy J. Liu (University of Pittsburgh)H-Index: 11
#2Ernest Baskin (""St. Joe's"": Saint Joseph's University)H-Index: 9
The trade-off between quality and quantity pervades many domains of life, including that of making product choices for ourselves and others, whether as gifts or as everyday favors. In five studies ...
2 CitationsSource
#1Benedict C. JonesH-Index: 63
#2Lisa M. DeBruineH-Index: 54
Last. Nicholas A. Coles (Harvard University)H-Index: 6
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Over the past 10 years, Oosterhof and Todorov's valence-dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov's methodology across 11 world regions, 4...
7 CitationsSource
#1Ernest Baskin (""St. Joe's"": Saint Joseph's University)H-Index: 9
#2Peggy J. Liu (University of Pittsburgh)H-Index: 11
#1Charles R. EbersoleH-Index: 11
#2Brian A. NosekH-Index: 7
Last. Brian A. Nosek (UVA: University of Virginia)H-Index: 71
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Replication studies in psychological science sometimes fail to reproduce prior findings. If these studies use methods that are unfaithful to the original study or ineffective in eliciting the pheno...
#1Ernest BaskinH-Index: 9
view all 4 authors...
#1Xiaoying Zheng (NKU: Nankai University)H-Index: 3
#2Ernest Baskin (""St. Joe's"": Saint Joseph's University)H-Index: 9
Last. Ravi Dhar (Yale University)H-Index: 51
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Abstract Although consumers often encounter brand extensions for the first time during a store visit, most research on brand extensions does not take into consideration how product display in retail environments might affect evaluation of a brand extension. We explore the effect of two distinct display formats on brand extension evaluations: by-brand display, where a brand extension is presented in the context of other products made by the same parent brand (e.g., Nike razors displayed with Nike...
4 CitationsSource
#1Ernest Baskin (""St. Joe's"": Saint Joseph's University)H-Index: 9
#2Sean Coary (""St. Joe's"": Saint Joseph's University)H-Index: 5
AbstractTo understand whether substitution effects occurred for a major national grocery retailer after the implementation of a beverage tax in Philadelphia, the authors used November 2015/2016 and February 2016/2017 data from a major national grocery retailer with stores alongside the borders of Philadelphia County (within 5 miles of each side). A difference in difference was conducted, a statistical technique that allows comparison among groups in an observational data setting, to understand w...
#1Bence BagoH-Index: 8
#2Balazs AczelH-Index: 13
Last. Natalia Bezerra DutraH-Index: 2
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