Chien-Wei Lin
State University of New York at Oneonta
Embodied cognitionFinanceAdvertisingPersonalized marketingProduct (category theory)Conceptual modelImplicit personality theoryBusinessPsychologyActuarial scienceEconomicsMarketingConstruct (philosophy)MicroeconomicsWork (electrical)PersonalizationPersonalityRegulatory focus theoryPerspective (graphical)Brand equityScheduling (production processes)Consumer behaviourPerceptionDonationValue (ethics)Equity (finance)OriginalityFocus (linguistics)Mediation (Marxist theory and media studies)MindsetDestinyPreferenceBig Five personality traitsFeeling coldBusiness managementLeadership changePractical implicationsGift givingPositive perceptionComputer scienceOperations researchFinancial riskSocial psychologyAdded valueEntrepreneurship
8Publications
3H-index
22Citations
Publications 9
Newest
#1Dipankar RaiH-Index: 3
#2Chien-Wei LinH-Index: 3
Last. Napatsorn Jiraporn (State University of New York at Oswego)H-Index: 7
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Source
#1Trang P. Tran (ECU: East Carolina University)H-Index: 6
#2Chien-Wei Lin (State University of New York at Oneonta)H-Index: 3
Last. Francisco Guzmán (UNT: University of North Texas)H-Index: 17
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Abstract This research proposes and tests a conceptual model to address how perceived personalization of a brand’s ad seen on Facebook enhances consumer perception about the brand and subsequent favorable behaviors. Results from two studies indicate that perceived personalization is an antecedent factor of stronger brand equity. Specifically, this research reveals that perceived personalization positively influences consumer brand identification (CBI) and self–brand connection, which in turn enh...
Source
#1Chien-Wei LinH-Index: 3
#2Dipankar RaiH-Index: 3
Last. Trang P. TranH-Index: 6
view all 3 authors...
This paper aims to investigate the influence of implicit self-theories and the change in CEO of a firm after product failure on consumers’ preference of the enhanced product.,Three experiments were conducted involving product failure and CEO change scenarios.,Studies demonstrate that incremental theorists prefer the enhanced product after the CEO change (vs no change), whereas entity theorists do not prefer the enhanced product after the CEO change. This effect is mediated by consumers’ percepti...
Source
#1Dipankar Rai (Le Moyne College)H-Index: 3
#2Chien-Wei Lin (State University of New York at Oneonta)H-Index: 3
Abstract This research investigates the influence of implicit self-theories of personality on consumers' financial decisions. We show that consumers who believe that personality traits are malleable (i.e., incremental theorists) prefer riskier investments because they are promotion-focused. However, consumers who believe that personality traits are fixed (i.e., entity theorists) prefer risk-averse investments because they are prevention-focused. Furthermore, we demonstrate the mediating role of ...
Source
#1Dipankar RaiH-Index: 3
#2Chien-Wei LinH-Index: 3
view all 4 authors...
People have fundamental beliefs about what constitutes a good relationship, known as implicit theories of relationship, where some people have destiny beliefs whereas others have growth beliefs. People with destiny beliefs believe that potential partners are meant either for each other or not, whereas people with growth beliefs believe that successful relationships are cultivated and developed. This research shows that different implicit theories of relationship influence consumers’ gift choice ...
Source
#1Dipankar RaiH-Index: 3
#2Chien-Wei LinH-Index: 3
Last. Chun-Ming YangH-Index: 1
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Purpose This paper aims to investigate how the perception of physical coldness (vs warmth) influences consumers to make charitable donations. Design/methodology/approach Three experiments were conducted involving charitable donation scenarios. Findings Studies demonstrate that cold (vs warm) temperature cues result in greater intentions to donate to charities. Specifically, cold (vs warmth) cues activate the need for social connection which, in turn, motivate consumers to donate more money to ch...
Source
#1Dipankar RaiH-Index: 3
#2Chien-Wei LinH-Index: 3
Last. Magdoleen IerlanH-Index: 2
view all 3 authors...
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