Eunjoo Han
Auckland University of Technology
AdvertisingDevelopmental psychologyBoomerang effectExperimenter's biasBusinessPsychologyRelevance (law)Prosocial behaviorEconomicsSet (psychology)Natural resource economicsCognitive psychologyHelping behaviorIdentity (social science)MindsetPsycINFOSpurGenerosityPublication biasMoodPersuasionFAVORABLE RESPONSEConsumer responsePrice promotionPrice discountPromotion (rank)AltruismSocial psychologyMeta-analysis
Publications 7
#1Claire Heeryung Kim (Desautels Faculty of Management)H-Index: 3
#2Eunjoo Han (AUT: Auckland University of Technology)H-Index: 1
Abstract Building on the persuasion knowledge model, the present research suggests that price discounts have divergent effects on consumer response to fairtrade products depending on the level of personal relevance to fairtrade (i.e., cause involvement). More- (vs. less-) involved consumers are engaged in more effortful processing of information to evaluate fairtrade products. For this reason, in response to a price discount, more-involved consumers access persuasion knowledge that entails suspi...
6 CitationsSource
#1Haesung Jung (University of Texas at Austin)H-Index: 1
#2Eunjin Seo (University of Texas at Austin)H-Index: 6
Last. Erika A. Patall (SC: University of Southern California)H-Index: 24
view all 5 authors...
: Exposure to prosocial models is commonly used to foster prosocial behavior in various domains of society. The aim of the current article is to apply meta-analytic techniques to synthesize several decades of research on prosocial modeling, and to examine the extent to which prosocial modeling elicits helping behavior. We also identify the theoretical and methodological variables that moderate the prosocial modeling effect. Eighty-eight studies with 25,354 participants found a moderate effect (g...
1 CitationsSource
#1Eunjoo Han (AUT: Auckland University of Technology)H-Index: 1
#2Andrew D. Gershoff (University of Texas at Austin)H-Index: 16
1 CitationsSource