Lari Isohella
Cost efficiencyService providerBusiness marketingPerformance measurementBusinessMarketing scienceMarketingSet (psychology)Marketing managementKey (cryptography)PerceptionMicro-enterpriseMarketing planHuman capitalStart upReturn on marketing investmentMarketing researchQuantitative marketing researchRelationship marketingKnowledge managementMarketing strategyDigital marketingCustomer relationship management
5Publications
2H-index
11Citations
Publications 3
Newest
#1Tuulia NikunenH-Index: 2
#2Martti SaarelaH-Index: 3
Last. Lari IsohellaH-Index: 2
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The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. However, most digital marketing studies have focused on larger companies, and, therefore, little research focused on micro-enterprises has been done in this area. Attracting customers, engaging customers’ interest and participation, retaining customers, learning customers’ preferences and relating to customers are key strategies in building strong cus...
9 CitationsSource
#1Lari IsohellaH-Index: 2
Last. Tuulia NikunenH-Index: 2
view all 5 authors...
Digitalization is continuously forming our daily lives and routines. It offers us not only new and fascinating opportunities as consumers but also creates possibilities that were previously perceived as unavailable to companies. Digital marketing as a new medium in various business contexts has received much attention among researchers and practitioners. However, little research has been conducted on digital marketing in new micro-enterprises. Furthermore, the influence of human perceptions conc...
#1Lari IsohellaH-Index: 2
Last. Tuulia NikunenH-Index: 2
view all 5 authors...
Digitalization is continuously forming our daily lives and routines. It offers us not only new and fascinating opportunities as consumers but also creates possibilities that were previously perceived as unavailable to companies. Digital marketing as a new medium in various business contexts has received much attention among researchers and practitioners. However, little research has been conducted on digital marketing in new micro-enterprises. Furthermore, the influence of human perceptions conc...
3 Citations