Douglas C. West
King's College London
CreativityAdvertisingAdvertising researchHeuristicsAgency (sociology)BusinessPsychologyEconomicsMarketingConstruct (philosophy)Political scienceMarketing managementAdvertising account executivePerspective (graphical)PerceptionCreative industriesContext (language use)Risk takingPublic relationsProcess (engineering)Knowledge managementSocial psychology
79Publications
24H-index
1,535Citations
Publications 84
Newest
#1Matteo Montecchi ('KCL': King's College London)H-Index: 6
#2Kirk Plangger ('KCL': King's College London)H-Index: 14
Last. Douglas C. West ('KCL': King's College London)H-Index: 24
view all 3 authors...
ABSTRACT Many organizations are confronted with the challenge of improving supply chain transparency not only to meet regulatory requirements, but also to optimize operations, guarantee the quality of outputs, and ensure the sustainability of processes. As this topic has garnered significant interest across a wide range of academic disciplines, there is a need to synthesize and categorize these diverse contributions to inspire future investigations of emerging or under-researched substantive are...
Source
#1Shintaro Okazaki ('KCL': King's College London)H-Index: 40
#2Kirk Plangger ('KCL': King's College London)H-Index: 14
Last. Héctor D. Menéndez (UCL: University College London)H-Index: 14
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Abstract Many brands utilize social media to communicate with consumers, but are they taking advantage of these media's potential for co-creation? We explore this in the corporate social responsibility (CSR) context where online CSR dialogs form as brands interact with consumers using social media. Study 1 examines eight brands' digital CSR communications on Twitter and suggests these dialogs are present but are rarely part of the process with most interactions between their consumers. Study 2 a...
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#1Douglas C. West ('KCL': King's College London)H-Index: 24
#2Oguz Ali Acar (City University London)H-Index: 9
Last. Albert Caruana (University of Malta)H-Index: 33
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The initial screening decision that marketing managers make is critical. It requires the selection of which innovation project to invest in, which is fundamental to marketing success. However, our knowledge of how managers make these decisions and how this impacts performance is limited. By drawing upon cognitive psychology and the managerial decision-making literature, we address two critical questions. The first question focuses on identifying specific decisionmaking types (e.g., specific heur...
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#1Douglas C. West ('KCL': King's College London)H-Index: 24
Source
#1Douglas C. West ('KCL': King's College London)H-Index: 24
Source
#1Douglas C. West ('KCL': King's College London)H-Index: 24
#2Scott Koslow (Macquarie University)H-Index: 18
Last. Mark Kilgour (University of Waikato)H-Index: 9
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Based on a review of the literature, this article presents a framework for understanding advertising creativity and asks the question “What future direction should advertising creativity research t...
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#1Douglas C. WestH-Index: 24
#2John B. FordH-Index: 33
view all 5 authors...
#1Stefanie Jirsak ('KCL': King's College London)
#2Douglas C. West ('KCL': King's College London)H-Index: 24
Last. Nikoletta-Theofania Siamagka ('KCL': King's College London)H-Index: 8
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This research investigates how customers process delightful consumption experiences and, more specifically, whether consumers use intuitive System 1 processing or analytical System 2 processing. Furthermore, we investigate how this affects the magnitude of customer delight and behavioral intentions and whether this effect is moderated by the type of consumption setting, i.e., hedonic versus utilitarian. It is hypothesized that (1) customer delight can result from both System 1 and System 2 proce...
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#4Agnes Nairn (UoB: University of Bristol)H-Index: 18
The exponential growth in digital media has led audiences to shift their attention to a variety of media and information sources, i.e. consumers increasingly engage in a multiscreen experience, and media multi-tasking has started to represent the norm (Bardhi et al. 2010; Holmes et al. 2005). Media multi-tasking is defined as “the consumption of two or more commercial media vehicles or content” (Bardhi et al. 2010), either sequentially (monochronic) or simultaneously (polychronic). Multi-tasking...
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