Skye van Esch
Behavior changePsychologyCognitionFood choiceSocial marketingHealthy behaviorCommunication methodsPublic relationsSocial psychologyPopular culturePariah group
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#1Patrick van EschH-Index: 12
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Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social marketing campaigns, yet the literature on where t...
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