Rajiv P. Dant
University of Oklahoma
AdvertisingSociologyBusinessCommunication channelPsychologyEconomicsMarketingMicroeconomicsPolitical scienceResource dependence theoryStructure (mathematical logic)ChinaPrincipal–agent problemPerspective (graphical)PremiseFranchiseQuality (business)PluralContext (language use)Service (business)Relational normsCorporate governancePublic relationsDistribution (economics)Industrial organizationRelationship marketingKnowledge managementSocial psychology
97Publications
37H-index
6,991Citations
Publications 91
Newest
#1Marko Grünhagen (Eastern Illinois University)H-Index: 17
#2Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
Last. Benjamin Lawrence (GSU: Georgia State University)H-Index: 9
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AbstractThis research empirically validates the Consumer Agency Model which illustrates consumer reactions to the introduction of new Western products to emerging markets. This study represents the...
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#1Scott Keith W Weaven (Griffith University)H-Index: 25
#2Brent L. BakerH-Index: 8
Last. Rajiv P. DantH-Index: 37
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Set within a franchising context that is an integral and significant component of the small business sector, this paper is the first attempt at modeling the sentiment of gratitude, a critical nascent relationship construct, as mediating the linkage between relational norms (as antecedents) and relationship quality constructs (as consequents). Data from a sample of 439 Australian franchisees are used to test the hypotheses. Relational norms were captured using the well-accepted taxonomy of solida...
10 CitationsSource
#1Olalekan K. SerikiH-Index: 2
#2Kenneth R. EvansH-Index: 30
Last. Amanda HelmH-Index: 1
view all 5 authors...
Source
#1Olalekan K. SerikiH-Index: 2
#2Kenneth R. EvansH-Index: 30
Last. Amanda HelmH-Index: 1
view all 5 authors...
Source
#1Rebecca Rast (LSU: Louisiana State University)
#2Aaron Gleiberman (LSU: Louisiana State University)H-Index: 2
Last. Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
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Public policy in the USA strives to provide greater opportunity for women and minorities to participate in the economic mainstream. In the present paper, we examine the role that franchising plays in meeting these inclusive policy goals. Franchising serves as a natural private sector means for providing self-employment opportunities to individuals unable to acquire the skills or resources to operate an independent business independently (Hunt 1972: Williams 1999). Moreover, because franchisees g...
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#1Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
#2Hyo Jin (Jean) Jeon (UNR: University of Nevada, Reno)H-Index: 6
Last. Josef Windsperger (University of Vienna)H-Index: 20
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This study compares consumers’ brand perceptions across the five BRICS countries. We executed a cross-national comparison of how two United States-based global franchise brands in the fast-food restaurant industry (i.e., McDonald's and Burger King) are perceived by local consumers in a host market. The cultural distance index, drawn from Hofstede's cultural typology, is used to examine cultural influences on the development of brand perceptions. Our findings confirm that the smaller the cultural...
5 CitationsSource
#1Ellen McArthur (Griffith University)H-Index: 4
#2Scott Keith W Weaven (Griffith University)H-Index: 25
Last. Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
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The evolution of retailing has interested academics across a range of disciplines including economics, history, geography, and marketing. Due to its interdisciplinary appeal, the corpus of knowledge on retailing is composed of many disparate variables of analysis – from transaction costs and entrepreneurs, to environmental factors and the dispersion of stores. In consequence, the literature that attempts to explain retailing evolution presents as a patchwork, and extant theories remain disconnec...
19 CitationsSource
#1Jonathan Z. Zhang (UW: University of Washington)H-Index: 6
#2George F. Watson (CSU: Colorado State University)H-Index: 7
Last. Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
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AbstractFirms routinely engage in relationship marketing (RM) efforts to improve their relationships with business partners, and extant research has documented the effectiveness of various RM strategies. According to the perspective proposed in this article, as customers migrate through different relationship states over time, not all RM strategies are equally effective, so it is possible to identify the most effective RM strategies given customers’ states. The authors apply a multivariate hidde...
98 CitationsSource
#1Hyo Jin (Jean) Jeon (UNR: University of Nevada, Reno)H-Index: 6
#2Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
Last. Brent L. Baker (University of Louisiana at Lafayette)H-Index: 8
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The knowledge-based view (KBV) holds that the knowledge that an organization possesses is its most important strategic resource. Despite how important the adequate use of knowledge is to franchise system success, the KBV has yet to guide many franchising studies. The most important principle of KBV is to recognize system-wide resources through the eyes of knowledge-based resources. Using two separate secondary data sets, we examine the relationships between the knowledgeable employment of system...
6 CitationsSource
#1Olalekan K. SerikiH-Index: 2
#2Kenneth R. EvansH-Index: 30
Last. Amanda HelmH-Index: 1
view all 5 authors...
Purpose This paper aims to examine how external marketing messages, which are generally used to convey company and product information to external target audiences, influence job attitudes and behaviors of salespeople. Design/methodology/approach The study is conducted based on survey data on 348 salespeople working at regional banks in the Midwestern USA. The relationships among salespeople’s perceptions of marketing messages (i.e. in terms of value incongruence and claim inaccuracy), organizat...
4 CitationsSource