Sara Quach
Griffith University
Customer retentionAdvertisingService providerConsumption (economics)Service qualityBusinessPsychologyMarketingBody of knowledgeTourismKey (cryptography)Emerging technologiesConsumer behaviourPerceptionValue (ethics)Customer engagementLoyaltySmall businessFranchiseCounterfeitQuality (business)Context (language use)Service (business)Customer participationIndustrial organizationSocial mediaRelationship marketingKnowledge managementSocial psychologyE-commerceEntrepreneurshipSocial networkInterpersonal relationshipCustomer relationship management
Publications 32
#1Zhanna KremezH-Index: 2
#2Lorelle FrazerH-Index: 20
Last. Sara Quach (Griffith University)H-Index: 8
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Purpose: The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives. Design/methodology/approach: This research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study. Findings: This research found that e-...
2 CitationsSource
#1Scott Keith W Weaven (Griffith University)H-Index: 25
#2Sara Quach (Griffith University)H-Index: 8
Last. Debra Ann Grace (Griffith University)H-Index: 31
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Abstract This study examines dynamic capabilities contributing to SME survival and growth during an economic downturn. Adopting a qualitative approach using the collective, instrumental case-based method, we conducted forty interviews with both successful and unsuccessful franchisees and independent SMEs, business and franchising experts, and franchisors in Australia. A framework of SMEs’ success was developed. Under survival mechanisms, it confirms the importance of business owner characteristi...
4 CitationsSource
#1Sara Quach (Griffith University)H-Index: 8
#2Wei Shao (Griffith University)H-Index: 6
Last. Park Thaichon (Griffith University)H-Index: 10
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Abstract This study aims to examine the effects of experiential value in firm-initiated social media activities on brand attitude and purchase engagement. An online survey with the experimental design was used to collect data from 181 social media users who were over 18 years old. The results of this study showed that experiential value positively influenced both brand attitude and purchase engagement. In addition, brand attitude mediated the relationship between experiential value and purchase ...
4 CitationsSource
#1Arash Vahdat (University of Tabriz)H-Index: 3
#2Ali Alizadeh (University of Tabriz)H-Index: 1
Last. Nicolas HamelinH-Index: 9
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Abstract This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. Although previous studies on mobile apps have investigated TAM, critical social factors have been neglected, thus, reinforcing the need to study the latter's contribution to consumer purchase intention. Accordingly, this study examines social influence and peer influence in the TAM and collects 777 questionnaires from Digikala app users. Data were then analysed...
21 CitationsSource
#1Sara QuachH-Index: 8
Last. James R. BrownH-Index: 31
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Purpose: Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm discontinuance, closure or bankruptcy) and the impact of regret on personal well-being. Design/methodology/approach: The population of interest was business owners whose businesses had failed within the past five years. The data was collected from 319 failed entrepreneurs using an online survey. Str...
#1Nicolas Hamelin (The: American University in Cairo)H-Index: 9
#2Sameh Al-Shihabi (UOS: University of Sharjah)H-Index: 1
Last. Park Thaichon (Griffith University)H-Index: 10
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This research used a novel method in which biometric data and data envelopment analysis (DEA) (a statistical tool generally used for multi-criteria decision making) were used to assess advertising ...
2 CitationsSource
#1Catherine Prentice (Griffith University)H-Index: 23
#2Sara Quach (Griffith University)H-Index: 8
Last. Park Thaichon (Griffith University)H-Index: 10
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Panic buying emerged as a significant phenomenon during the COVID-19 pandemic This study draws on the scarcity principle, crowd psychology and contagion theory to investigate the antecedents and consequences of panic buying The antecedents included in this study are government measures, media and peer influence and the fear of missing out The consequences are founded on a sense of security and guilt Retailer intervention is included as a moderator to the proposed main effects Data were collected...
5 CitationsSource
Purpose: This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation. Design/methodology/approach: The data were collected from 386 customers via an online survey in the context of Australian food retail franchise stores in China. Findings: The findings indicate that COO origin is an important determinant of customer expectations including service quality, social value, emotional value,...
1 CitationsSource
#1Park ThaichonH-Index: 10
Last. Lorelle Frazer (University of the Sunshine Coast)H-Index: 4
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This study utilises an evolutionary psychology theoretical lens in investigating the motivational incentives governing part-time franchise adoption. Applying a qualitative approach with 26 interviews with part-time franchisees, the study reveals that males and females exhibit no difference in their cognitive abilities including business experience and business acumen. However, there are specific gender-based differences in male and female motivations and expected outcomes from their franchising ...
7 CitationsSource