Jeffrey S. Gutenberg
State University of New York at Geneseo
EngineeringProduct (category theory)Actuarial sciencePolitical scienceMultivariate analysis of varianceVariance (accounting)VariablesVolunteerService-dominant logicFactor (chord)Middle classQuality (business)Flexibility (engineering)Co-creationFund raisingManagement scienceKnowledge managementCompetitive advantageSocial psychology
Publications 2
#1Seongbae Lim (St. Mary's University)H-Index: 9
#2Soon-Goo Hong (Dong-a University)H-Index: 12
Last. Jeffrey S. Gutenberg (State University of New York at Geneseo)
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The purpose of this study is to investigate the relationship between shared goals among organisations under co-creation partnerships and the competitive advantage of the organisations. For this purpose, we conducted a multivariate analysis of variance (MANOVA), using different levels of shared goals as an independent variable and production cost, fast and reliable delivery, quality of product, and flexibility of manufacturing capability as dependent variables, for measuring the competitive advan...
#1Cheryl E. Kleist (State University of New York at Geneseo)
#2Jeffrey S. Gutenberg (State University of New York at Geneseo)
This paper contributes to the growing body of research which reflects the efforts of marketers to apply their expertise to non-business problems. Three sets of variables concerned with fund raising by volunteer soliciters - sales behavior,personal characteristics, and outcomes - were examined to determine underlying factors. The data employed was gathered from 37 of 42 fund raising volunteers for a health-related charitable organization. Eleven factors in total were identified and named. Of the ...