JaeHwan Kwon
Baylor University
Embodied cognitionCreativityAdvertisingSelf-perception theoryManufacturing engineeringEndowment effectProduct designEngineeringProfitability indexProduct (category theory)Variety (cybernetics)Corporate social responsibilityConceptual frameworkBusinessDesign educationEndowmentMathematics educationExtreme value theoryTheory of relativityEconometricsPsychologyIdeologyEconomicsMarketingMatching (statistics)CognitionConstruct (philosophy)MicroeconomicsCognitive psychologyPersonalityNew product developmentImplicit attitudeSensitivity (control systems)Operations managementConsumer behaviourModerated mediationThe SymbolicValue (mathematics)Consumer choiceMobile instant messagingSpace (commercial competition)AppealThe Conceptual FrameworkElaborationQuality (business)Diversity (business)Antecedent (grammar)Mobile serviceMechanism (sociology)PopulationHuman judgmentCreative designOnline auctionFinancial performanceIt impactCognitive elaborationAttitude strengthPopulation meanTeam climateStrategic asset allocationUser satisfactionPerceived qualityAggregate levelObject (philosophy)Confidence intervalSample (statistics)Development economicsCreativity techniqueMonetary economicsContrast (statistics)HomogeneousHofstede's cultural dimensions theoryStructural equation modelingContext effectSocial psychologyOutlierRegressionStatisticMechanism (biology)ModerationPoliticsNetwork effect
Publications 18
#1Tae-Hyung PyoH-Index: 2
#2JaeHwan KwonH-Index: 5
Last. Dhananjay NayakankuppamH-Index: 9
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One of the greatest challenges in education marketing is designing effective marketing messages, especially when targeting consumers with different cultural backgrounds. This research examines the ...
#1Sean Yim (PSU: Pennsylvania State University)H-Index: 1
#2Young Han Bae (Penn State Greater Allegheny)H-Index: 5
Last. JaeHwan Kwon (Baylor University)H-Index: 5
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Purpose The authors use signaling theory in proposing a conceptual framework that simultaneously incorporates both the mediating effects of corporate reputation (CR) and the moderating effects of marketing capability (MC) into the corporate social responsibility (CSR)–corporate financial performance (CFP) link and theorize a single moderated mediation model. The empirical results of the research confirm the theorized moderated mediation model among the four variables, where a firm’s CR plays a m...
10 CitationsSource
#1Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
#2Joseph R. Priester (SC: University of Southern California)H-Index: 24
Last. Richard E. Petty (OSU: Ohio State University)H-Index: 143
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Abstract Disagreement exists as to the psychological processes underlying reports of evaluative judgments, with some theorists suggesting that attitudes can be retrieved and used to guide evaluative judgments, and others suggesting that such judgments are the result of construction, wherein evaluative judgments are constructed on the spot, and as needed. We propose the attitude strength moderation model, which predicts that evaluative judgments of an object associated with strong attitudes are o...
6 CitationsSource
#1Sangkil Moon (UNCC: University of North Carolina at Charlotte)H-Index: 13
#2JaeHwan Kwon (Baylor University)H-Index: 5
Last. Young Han Bae (Penn State Greater Allegheny)H-Index: 5
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Marketing scholars have demonstrated the impacts of weather on consumer behavior at the aggregate level; however, they have not fully analyzed how individual differences in weather sensitivity (WS) play a role in consumers’ purchase decisions. Therefore, we examine how individual differences in WS influence weather-related purchases (e.g., flood insurance, buying hot coffee on a cold, rainy day). Specifically, we find that consumers who are high in WS tend to respond to such weather-related purc...
1 CitationsSource
#1Hae Ryong Kim (Konkuk University)H-Index: 1
#2Minsu Park (Konkuk University)H-Index: 1
Last. JaeHwan Kwon (Baylor University)H-Index: 5
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The current research investigates the relationship among the factors influencing the success of mobile instant messaging (MIM) businesses: namely, network externalities, network quality, network intimacy, user satisfaction, and usage intention. The patterns of the data collected in China and South Korea confirmed that the impact of network externalities on MIM user satisfaction is mediated by network quality and network intimacy. That is, although network externalities alone can directly influen...
2 CitationsSource
#1JaeHwan KwonH-Index: 5
Last. Adam DuhachekH-Index: 25
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1 Citations
: We propose that when individuals believe in fixed traits of personality (entity theorists), they are likely to expect a world of "uniformity." As such, they easily infer a population statistic from a small sample of data with confidence. In contrast, individuals who believe in malleable traits of personality (incremental theorists) are likely to presume a world of "diversity," such that they "hesitate" to infer a population statistic from a similarly sized sample. In four laboratory experiment...
1 CitationsSource