Irwin P. Levin
University of Iowa
StatisticsAdvertisingEngineeringFraming effectDevelopmental psychologyPsychologyEconomicsMarketingFraming (social sciences)CognitionCognitive psychologyWeightingPersonalityPerceptionMode choiceTask (project management)Information integrationComputer scienceFunction (engineering)Social psychology
169Publications
59H-index
8,839Citations
Publications 163
Newest
#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Gary J. Gaeth (UI: University of Iowa)H-Index: 22
Last. Irwin P. Levin (UI: University of Iowa)H-Index: 59
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Abstract We compare the impact of round and non-round numbers used in a communication message on consumers’ evaluations and judgments towards the associated target entity. We find that the use of non-round numbers, in contrast to round numbers, in a message frame results in increased attention to numerical values, which further leads to a comparison of the associated measures with ideal reference points. This leads to an increased framing effect in the non-round numbers condition compared to the...
Source
#1Todd McElroy (FGCU: Florida Gulf Coast University)H-Index: 14
#2David L. Dickinson (ASU: Appalachian State University)H-Index: 22
Last. Irwin P. Levin (UI: University of Iowa)H-Index: 59
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Decisions vary. They vary in both content and complexity. People also vary. An important way that people vary is how much they think about a decision. Some prior research investigating thinking and decision making largely conflicts with most traditional decision theories. For example, if considering an array of products to choose from, thinking more about the different alternative’s attributes should lead to a better decision. However, some research indicates that it may also lead to more focus ...
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#2Gary J. GaethH-Index: 22
Last. Irwin P. LevinH-Index: 59
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#1Irwin P. LevinH-Index: 59
#2Gary J. GaethH-Index: 22
Last. Eleanor V. BurkeH-Index: 1
view all 4 authors...
1 CitationsSource
#1Vithala R. Rao (SPbU: Saint Petersburg State University)H-Index: 49
#2Gary J. Russell (UI: University of Iowa)H-Index: 22
Last. R. Venkatesh (University of Pittsburgh)H-Index: 17
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Bundling is the practice of selling two or more products together, often at a discounted price. In this article, we extend the concept of bundling to a wide variety of choice settings. We argue that bundle choice covers consumer decision scenarios, which differ with respect to three key dimensions: the number of product categories in the bundle, the party in the distribution system who constructs the bundles, and the time frame of the bundle choice decision. These situational differences are imp...
2 CitationsSource
#2Gaurav JainH-Index: 2
Last. Irwin P. LevinH-Index: 59
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This paper investigates how the numerosity bias influences individuals’ allocation of resources between themselves and others, using the backdrop of the traditional dictator game. Across four studies including both hypothetical and real exchanges of money, we show that the form of the numerical value representing the quantity of the resource (e.g., $20 vs 2000 cents) systematically biases the decision-maker to perceive the quantity s/he is thinking of allocating as being ``less than adequate''...
3 Citations
#2Gaurav JainH-Index: 2
Last. Irwin P. LevinH-Index: 59
view all 5 authors...
#1Irwin P. Levin (UI: University of Iowa)H-Index: 59
#2Gary J. Gaeth (UI: University of Iowa)H-Index: 22
Last. Haoyang Yan (UM: University of Michigan)H-Index: 1
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In the original article we discovered that the code for scoring self-endorsement of social norms was inadvertently reversed for the ASD and Control groups. This led to errors in Table 2 and three incorrect statements in the text. In Table 2, the control value for “Self-endorsement of Social norms (0–1)” and the control and t-values for “Difference between self-endorsement and perceived others' endorsement of Social norms (0–1)” were incorrect. A corrected Table 2 is below: In the “Results” secti...
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#1Gary J. GaethH-Index: 22
#2Irwin P. LevinH-Index: 59
Last. Eleanor V. BurkeH-Index: 1
view all 4 authors...
We focus on the everyday decision making challenges faced by high functioning adults across the Autism Spectrum using both between- and within-group comparisons. We used Mturk, backed by a combination of recruiting and screening procedures, to recruit large samples using an online survey. The main differences between groups were: greater relationship problems at home, school and work for the ASD group compared to the control group; greater difficulty in a variety of everyday decisions and the ne...
5 Citations
#1Harsha Thirumurthy (UNC: University of North Carolina at Chapel Hill)H-Index: 33
#2Kami Hayashi (UNC: University of North Carolina at Chapel Hill)H-Index: 1
Last. Noel T. Brewer (UNC: University of North Carolina at Chapel Hill)H-Index: 71
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BACKGROUND: Identifying characteristics of HIV-infected adults likely to have poor treatment outcomes can be useful for targeting interventions efficiently. Research in economics and psychology suggests that individuals intertemporal time preferences which indicate the extent to which they trade-off immediate vs. future cost and benefits can influence various health behaviors. While there is empirical support for the association between time preferences and various non-HIV health behaviors and o...
5 CitationsSource