Sunaina Shrivastava
Manhattan College
Embodied cognitionMisattribution of memoryFraming effectAttentional biasPsychologyEconomicsNumerosity adaptation effectMicroeconomicsCognitive psychologyCognitive sciencePerceptionFluencyProcessing fluencyResource allocationIt impactMarketing communicationAttitude strengthAffect (psychology)Process (engineering)CommunicationDictator gameSocial psychology
7Publications
1H-index
3Citations
Publications 7
Newest
#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Sunaina Shrivastava (Manhattan College)H-Index: 1
Last. Gary J. Gaeth (UI: University of Iowa)H-Index: 22
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Research consistently finds that fluent stimuli in marketing communications are better liked and more trusted than more difficult to process stimuli. This paper describes four studies showing that ...
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#2Gaurav JainH-Index: 2
Last. Gary J. GaethH-Index: 22
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#2Gaurav JainH-Index: 2
Last. Irwin P. LevinH-Index: 59
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This paper investigates how the numerosity bias influences individuals’ allocation of resources between themselves and others, using the backdrop of the traditional dictator game. Across four studies including both hypothetical and real exchanges of money, we show that the form of the numerical value representing the quantity of the resource (e.g., $20 vs 2000 cents) systematically biases the decision-maker to perceive the quantity s/he is thinking of allocating as being ``less than adequate''...
3 Citations
#2Gaurav JainH-Index: 2
Last. Irwin P. LevinH-Index: 59
view all 5 authors...
#1Gaurav JainH-Index: 2
Last. Gary J. GaethH-Index: 22
view all 4 authors...