So Ra Park
College of Business Administration
AdvertisingEngineeringWorld Wide WebContent (Freudian dream analysis)PopularityWeb siteCorporate levelInformation and Communications Technology
1Publications
1H-index
20Citations
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#1Hong-Hee Lee (College of Business Administration)H-Index: 2
#2So Ra Park (College of Business Administration)H-Index: 1
Last. Taewon Hwang (College of Business Administration)H-Index: 9
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With the popularity of blogs, more and more companies are jumping onto the blogwagon. This study tries to help companies to adopt blogs successfully. Companies that adopted blogs are maintaining different types of corporate blogs with different features. This study analyses content and design features of corporate blogs launched by the Fortune 500 companies to identify whether different category of blogs would employ different features. The result of this study shows that there are different ado...
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