Andreas Mahendro Kuncoro
Yogyakarta State University
AdvertisingInformation technologyMarket segmentationData collectionConsumption (economics)SociologyBusinessPsychologyMarketingBusiness analysisTourismQualitative researchMarketing managementKey (cryptography)Sensitivity (control systems)Operations managementConsumer behaviourControl (management)Business informationCompetition (economics)Academic communityComparison studySignificant differenceNew business developmentSocial scienceDescriptive statisticsConfirmatory factor analysisComputer scienceSample (statistics)Product (business)Small and medium-sized enterprisesEntertainmentSocial mediaKnowledge managementCompetitive advantageQuality managementIdentification (information)Exploratory researchCapital (economics)
7Publications
3H-index
5Citations
Publications 7
Newest
#4Penny RahmawatyH-Index: 1
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#1Andreas Mahendro Kuncoro (UNY: Yogyakarta State University)H-Index: 3
This paper provides insights in linking quality management practices and innovation performance in startups as it assists on how to enhance the startups innovativeness by engaging quality management practices. Innovation has been considered in building competitive advantage in organizations. The need to develop and improve its innovation performance requires understanding the antecedents of innovation. Quality management practices are often considered as the key drivers of innovation performance...
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The development of information technology has changed daily life patterns that tend towards digital. Differences across generations will result in understanding different behaviors and lifestyles, which are a challenge in this research. Lifestyle is needed in determining market segments of consumer behavior. Lifestyle understanding in Generation Z is expected to provide valuable information in various fields of socio-economic life. These findings are expected to provide an overview for marketers...
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#1Tony Wijaya (UNY: Yogyakarta State University)H-Index: 6
#2Agung Utama (UNY: Yogyakarta State University)H-Index: 1
Last. Andreas Mahendro Kuncoro (UNY: Yogyakarta State University)H-Index: 3
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The research aimed to identify and compare the ethical sensitivity level of marketing student. This research is descriptive-comparative using primary data. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, i...
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#1Tony Wijaya (UNY: Yogyakarta State University)H-Index: 6
#2Nurhadi Nurhadi (UNY: Yogyakarta State University)H-Index: 8
Last. Andreas Mahendro Kuncoro (UNY: Yogyakarta State University)H-Index: 3
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Abstract: Exploratory Study of Cigarette Consumption Behavior: Perspective of Motive, Brand and Cigarette Advertisement. This study aims to explore the primary motives of cigarette consumption behavior, opinions related to the cigarette brand and advertisement as well as to identify the expense spent to consume cigarette. This study applied qualitative research. The sources of information were the students of Universitas Negeri Yogyakarta who were smokers. The technique of data analysis used in ...
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The research purpose is to explore the obstacles which faced by business practitioners of MSMEs to develop business. It is a relativism research by digging information based on their experience perspective. The research informants are the business practitioners of MSMEs in Yogyakarta who under­stand the conditions, problems and directly in­volved in MSMEs management. The primary data is obta­in­ed by in depth interview and analyzed by narrative technique. The problems faced in run­ning the busin...
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#1Tony Wijaya (UNY: Yogyakarta State University)H-Index: 6
#2Nurhadi Nurhadi (UNY: Yogyakarta State University)H-Index: 8
Last. Andreas Mahendro Kuncoro (UNY: Yogyakarta State University)H-Index: 3
view all 3 authors...
Penelitian  yang  dilakukan  bertujuan  untuk  menguji  1)  pengaruh  sikap berwirausaha  terhadap intensi berwirausaha, 2) pengaruh efikasi diri terhadap intensi berwirausaha, 3) pengaruh norma subjektif terhadap intensi berwirausaha, 4) pengaruh kecenderungan mengambil risiko terhadap sikap berwirausaha, dan 5) pengaruh kecenderungan mengambil risiko terhadap efikasi diri. Penelitian yang dilakukan bersifat kuantitatif dan merupakan penelitian cross-sectional. Populasi dalam pemelitia...
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