Jiao Zhang
University of Oregon
AdvertisingPositive economicsDecision-makingMode (statistics)Consumption (economics)Outcome (game theory)EconometricsMajority rulePsychologyActuarial scienceEconomicsMarketingInterpersonal communicationAxiomCognitionHeuristicImpact biasCognitive psychologyWeightingRationalityJoint (geology)PerceptionPower (social and political)Value (mathematics)Distinction biasPropositionAffective forecastingConventional wisdomHappinessOutcome (probability)Event (probability theory)PreferenceInformation displayPractical implicationsJoint evaluationMathematicsProspect theoryAffect (psychology)Function (engineering)Social psychologyRationalism (international relations)
Publications 28
#1Cindy Xin Wang (California Polytechnic State University)H-Index: 1
#2Jiao Zhang (UO: University of Oregon)H-Index: 13
#1Cindy Xin WangH-Index: 1
#2Elizabeth A. MintonH-Index: 14
Last. Jiao ZhangH-Index: 13
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Research has inadequately examined how increasing a consumer’s sense of power may positively influence healthy choices. With the global obesity epidemic worsening each year, now is an essential tim...
1 CitationsSource
#1Eva C. Buechel (USC: University of South Carolina)H-Index: 8
#2Jiao Zhang (UO: University of Oregon)H-Index: 13
Last. Carey K. Morewedge (BU: Boston University)H-Index: 27
view all 3 authors...
: Affective forecasts are used to anticipate the hedonic impact of future events and decide which events to pursue or avoid. We propose that because affective forecasters are more sensitive to outcome specifications of events than experiencers, the outcome specification values of an event, such as its duration, magnitude, probability, and psychological distance, can be used to predict the direction of affective forecasting errors: whether affective forecasters will overestimate or underestimate ...
12 CitationsSource
#1Tatiana M. Fajardo (FSU: Florida State University)H-Index: 3
#2Jiao Zhang (UO: University of Oregon)H-Index: 13
Last. Michael Tsiros (UM: University of Miami)H-Index: 20
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This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, this research focuses on a common and yet little studied brand design element: logo frames. The authors propose that a logo frame may be perceived as either protecting or confining, depending on the level of risk associated with a purchase. A high perception of risk increases the accessibility of a...
21 CitationsSource
#1Julio Sevilla (Terry College of Business)H-Index: 6
#2Jiao Zhang (UO: University of Oregon)H-Index: 13
Last. Barbara E. Kahn (UPenn: University of Pennsylvania)H-Index: 49
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AbstractSatiation frequently occurs from repeated consumption of the same items over time. However, results from five experiments show that when people anticipate consuming something different in the future, they satiate at a slower rate in the present. The authors find the effect in both food and nonfood consumption settings using different approaches to measure satiation. This effect is cognitive; specifically, anticipating variety in future consumption generates positive thoughts about that f...
10 CitationsSource
#1Eva C. BuechelH-Index: 8
#2Carey K. MorewedgeH-Index: 27
Last. Jiao ZhangH-Index: 13
view all 3 authors...
#1Tatiana M. FajardoH-Index: 3
#2Jiao ZhangH-Index: 13
Last. Michael TsirosH-Index: 20
view all 3 authors...