Alfredo Pérez-Rueda
University of Zaragoza
RecallDisseminationInternet privacySmart cardThe InternetRubricAdvertisingEmpirical researchInformation technologyCongruence (geometry)Consumption (economics)Service qualitySociologyBusinessMathematics educationHumanitiesPsychologyMarketingUsabilityDigital mediaTraining effectCognitive psychologyOrder (exchange)Key (cryptography)Human resource managementPerspective (graphical)EmpowermentConsumer behaviourActive learningPerceptionControl (management)Interactive videoInvestment (macroeconomics)Smart cityInteractive advertisingPerceived controlContext (language use)ContinuanceService (business)IntrusivenessMobile appsOnline videoBrand namesConsumer empowermentHigh arousalDigital advertisingFood deliveryProduct involvementIntention to useResearch findingsAge and genderArousalAffect (psychology)Computer scienceProcess (engineering)MultimediaOnline advertisingSocial mediaSocial consciousnessDatabase transactionInformation processingCollective intelligenceAdaptation (computer science)Theory of planned behaviorModeration
Publications 14
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
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Interactive online media are an increasingly preferred format for users and advertisers, and skippable online video advertisements are common on social media networks such as YouTube. The specific features and influences of this interactive marketing tool demand further consideration. Focusing on effective tactics, this article investigates the influence of introducing high-arousal and low-arousal stimuli on skippable ad effectiveness (i.e., ad acceptance, ad attitude, brand attitude, and ad int...
98 CitationsSource
Last. Alfredo Pérez-RuedaH-Index: 6
view all 3 authors...
Last. Alfredo Pérez-RuedaH-Index: 6
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#1Daniel Belanche-Gracia (University of Zaragoza)H-Index: 1
#2Luis V. Casalo-Arino (University of Zaragoza)H-Index: 1
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
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Abstract Smart cities aim to increase their efficiency and quality-of-life thanks to technology-based services and collective intelligence. In this environment smartcards represent a strategic instrument to link citizens to public administration and local infrastructure to further advance on smart city plans. This research proposes a theoretical model and present privacy and security as key drivers of citizens’ intentions to continue using smartcards. The functional benefits (i.e. usefulness and...
50 CitationsSource