Yonghwi Noh
University of Nebraska–Lincoln
Customer retentionAdvertisingWeb 2.0Job designService qualityBusinessLoyalty business modelAffective events theoryJob attitudePsychologyMarketingJob performanceInterdependencePersonnel psychologyCritical success factorCustomer satisfactionHuman resource managementJob satisfactionService (business)Success factorsSpider webCustomer advocacyPublic relationsCost leadershipKnowledge managementJob analysisCustomer to customerContextual performanceCustomer delightSocial psychology
Publications 3
#1Chongho LeeH-Index: 3
#2Myungsook AnH-Index: 3
Last. Yonghwi NohH-Index: 3
view all 3 authors...
The purpose of this study is to investigate the social dimension as a factor which affects service workers’ job satisfaction and the relationship between their job satisfaction and positive affectivity. This study surveyed 450 flight attendants of a major global airline. The results suggest that job satisfaction of flight attendants consists of four main factors: job itself (job motivation, job characteristic, authority, and responsibility), job environment (working condition, supervision, and c...
13 CitationsSource
#1Sang M. Lee (NU: University of Nebraska–Lincoln)H-Index: 59
#2Taewan Kim (NU: University of Nebraska–Lincoln)H-Index: 1
Last. Byungku Lee (NU: University of Nebraska–Lincoln)H-Index: 4
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The purpose of this study is to investigate the critical success factors of platform leadership in the Web 2.0 based service business environment. Because of the lack of theoretical foundation for this topic, we adopted relevant theory and case study analyses. Representative Web 2.0 firms which have developed platform leadership were chosen and analyzed on the basis of previous research on platform strategy through spider web analysis. This study shows that Web 2.0 firms such as Google, Flickr, ...
41 CitationsSource
#1Myungsook An (NU: University of Nebraska–Lincoln)H-Index: 3
#2Yonghwi Noh (NU: University of Nebraska–Lincoln)H-Index: 3
The purpose of this study was to investigate the impact of the in-flight service quality on airline customer satisfaction and loyalty. This study analyzed the data from passengers of two classes: prestige (business) and economy. The results suggest that there are different factors of in-flight service quality that are important according to the customer seat class. In the case of the prestige class, there were six service quality factors of importance: alcoholic and non-alcoholic beverage, respo...
114 CitationsSource