Suzan Burton
University of Sydney
Customer retentionInternet privacyPublic policyAdvertisingShare of walletEngineeringProduct (category theory)Consumption (economics)BusinessLoyalty business modelRetail bankingPsychologyMarketingCustomer satisfactionConsumer behaviourLoyaltyLegislationSocial marketingTobacco controlDiscussion boardPublic relationsComputer scienceSocial mediaCommercePromotion (rank)Social psychology
125Publications
19H-index
1,489Citations
Publications 124
Newest
#1Christina Watts (USYD: University of Sydney)H-Index: 3
#2Suzan Burton (USYD: University of Sydney)H-Index: 19
Last. Becky Freeman (USYD: University of Sydney)H-Index: 24
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ISSUE ADDRESSED The widespread retail availability of tobacco contributes to increased tobacco consumption and undermines quit attempts. Given the ready availability of tobacco in alcohol-licensed venues which young adults frequent, tobacco sales in these venues are likely to influence the purchase and consumption of tobacco by young adults. This study aimed to investigate Australian young adults' tobacco purchasing motivations and behaviours in alcohol-licensed venues. METHODS A cross-sectional...
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#2Suzan Burton (USYD: University of Sydney)H-Index: 19
Last. Paul NesbitH-Index: 11
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Limited research has described a segment of consumers who prefer subtly branded luxury products, rather than conspicuous consumption. However, in comparison with the enormous amount of research men...
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#1Adam SkinnerH-Index: 3
#1Adam SkinnerH-Index: 11
Last. Suzan Burton (USYD: University of Sydney)H-Index: 19
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Objective To investigate the potential impacts of several tobacco control interventions on adult daily smoking prevalence in the Australian state of Queensland, using a system dynamics model codeveloped with local and national stakeholders. Methods Eight intervention scenarios were simulated and compared with a reference scenario (business as usual), in which all tobacco control measures currently in place are maintained unchanged until the end of the simulation period (31 December 2037). Findin...
3 CitationsSource
#1Christina Watts (USYD: University of Sydney)H-Index: 3
#2Suzan Burton (USYD: University of Sydney)H-Index: 19
Last. Becky Freeman (USYD: University of Sydney)H-Index: 24
view all 3 authors...
Background Philip Morris International has made efforts to expand the sale of its heated tobacco product, IQOS, into new domestic markets globally. In Australia, where heated tobacco products are prohibited, the company recently attempted to overturn Australian legislation in order to permit their sale. In light of this recent move, this study presents a case study of the company’s strategies to legalise and distribute IQOS in the Australian market. Methods To assess Philip Morris’ lobbying acti...
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#1Christina Watts (USYD: University of Sydney)H-Index: 3
#2Suzan Burton (USYD: University of Sydney)H-Index: 19
Last. Becky Freeman (USYD: University of Sydney)H-Index: 24
view all 3 authors...
In countries with bans on tobacco advertising and promotion, tobacco companies have focused their promotional expenditure on business-to-business relationship marketing activities aimed at retailers. However, evidence of such activities has been obtained through secondary sources only, including surveys and interviews with tobacco retailers and analyses of tobacco industry documents. To understand the breadth of promotional strategies employed in the retail sector to enhance tobacco sales, 10 se...
1 CitationsSource
#1Christina WattsH-Index: 3
#2Anita DessaixH-Index: 7
Last. Becky FreemanH-Index: 24
view all 5 authors...
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#1Suzan Burton (USYD: University of Sydney)H-Index: 19
#2Fiona PhillipsH-Index: 2
Last. Sam Egger (Cancer Council New South Wales)H-Index: 18
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BACKGROUND Licensing of tobacco retailers has been proposed as a mechanism to encourage retailers to stop selling tobacco. However, previous studies of tobacco licensing and/or of retailers who have stopped selling have been restricted to one legislative environment. This study examines patterns of tobacco retailing across three legislative environments with three different licensing schemes (an annual fee-based licence, a zero-cost, one-off notification scheme and no notification/licensing sche...
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#1Christina WattsH-Index: 3
#2Suzan Burton (USYD: University of Sydney)H-Index: 19
Last. Sam Egger (Cancer Council New South Wales)H-Index: 18
view all 8 authors...
Background In countries banning advertising and display of tobacco at point-of-sale, little is known about tobacco companies’ continuing promotion of products through incentives and benefits to retailers. Method A telephone survey of 4527 randomly selected Australian retailers was conducted in August 2018, and identified 800 current tobacco retailers (response rate: 72.4%) who were asked a series of questions about benefits offered to them by tobacco companies and what retailers agreed to in ret...
2 CitationsSource
#1Sam Egger (Cancer Council New South Wales)H-Index: 18
#2Suzan Burton (USYD: University of Sydney)H-Index: 19
Last. Scott Walsberger (National Heart Foundation of Australia)H-Index: 7
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Objective Despite claims by tobacco companies that plain packaging would lead to lower cigarette prices, recommended and observed real cigarette prices in Australia rose in the 9–11 months after plain packaging was introduced. However, little is known about trends in prices longer term. In this report, we assess whether inflation (Consumer Price Index; CPI) and tax adjusted (‘CPI-tax-adjusted’) prices of the market-leading Australian cigarette brand changed in the 3-year period after plain packa...
1 CitationsSource
#1Christina WattsH-Index: 3
#2Suzan Burton (USYD: University of Sydney)H-Index: 19
Last. Sam Egger (Cancer Council New South Wales)H-Index: 18
view all 7 authors...
Background Widespread availability of tobacco has been shown to contribute to ongoing smoking and make quitting harder. This study investigates why some retailers in three Australian states decided to stop selling tobacco, others might stop selling and why others continue to sell in a declining market. Methods A telephone survey of 4527 randomly selected retailers was conducted in August 2018 (response rate=72.4%). This study examines responses to open-ended questions in the survey probing retai...
5 CitationsSource