Lorelle Frazer
Griffith University
The InternetAdvertisingBusinessEconomicsMarketingPolitical scienceQualitative researchOrder (business)Small businessFranchiseCo-brandingPopulationMulti unitMaturity (finance)Public relationsTertiary sector of the economySample (statistics)EntrepreneurshipExploratory research
92Publications
20H-index
1,062Citations
Publications 83
Newest
#1Sally RaoH-Index: 9
#2Lorelle FrazerH-Index: 20
The relevance and impact of the internet on the business-to-business market is widely acknowledged. However, little academic attention has been paid to the adoption of internetbased technology in the Australian franchising sector. Thus this paper addresses the problem: 'how and why Australian franchise organisations use internet-based technologies in their franchise systems?' This research uses convergent interviewing to investigate the benefits and barriers associated with adopting internet-bas...
#1Owen WrightH-Index: 7
#2Lorelle FrazerH-Index: 20
#2Lorelle FrazerH-Index: 20
#1Scott Keith W Weaven (Griffith University)H-Index: 25
#2Lorelle Frazer (Griffith University)H-Index: 20
Abstract This paper examines the current status of multiple unit franchising in Australia. A review of previous research in the United States highlights some characteristics that may be unique to the Australian setting such as the age and size of franchise systems, the “hands on” involvement and experience of existing franchisees, monitoring cost effects, the use of franchisor performance evaluation and reward techniques, and the governance structure of franchise systems. Consideration has been ...
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#1Lilly Chow (UQ: University of Queensland)H-Index: 1
#2Lorelle Frazer (Griffith University)H-Index: 20
This paper analyses operational differences between mobile franchising arrangements and fixed‐site franchises from an agency‐theoretic perspective. Almost 40 per cent of all franchised units in Australia operate as mobile or home‐based businesses, predominantly in service industries where products or services are provided directly to consumers. A two‐stage methodology is reported in this paper, incorporating quantitative and qualitative research methods. In stage one, data obtained from a survey...
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#2Lorelle FrazerH-Index: 20
Most conceptual, exploratory and explanatory investigations into the motivations to enter franchising arrangements have taken only the situation of a traditional single unit owner-operator into account. Presumably, franchisees are attracted to these contractual vertical marketing networks as they become part of a larger, established system with a proven brand and consumer following, while retaining some independence and receiving financial support, and initial and ongoing operational assistance....
#1Bill MerrileesH-Index: 40
#2Lorelle FrazerH-Index: 20
Our aim is to understand better why there is a variability of performance among franchisees in a given system. Although we intend to eventually use a quantitative framework, it was felt important to initially use a qualitative, case study approach, to get a clearer picture of the main issues and parameters. Nine franchisees across three systems were interviewed, with the results reported here. Major contrasts have been identified between high and average franchisee performers in terms of their m...
#1Lorelle FrazerH-Index: 20
#2Hume WinzarH-Index: 12
#1Sally RaoH-Index: 9
#2Chad PerryH-Index: 6
Last. Lorelle FrazerH-Index: 20
view all 3 authors...
Abstract The impact of the internet on inter-firm relationships has received little attention in the academic literature. This theory building research develops a conceptual framework about internet-facilitated relationships based on the literature and research findings from convergent interviews. The convergent interviews were conducted with CEOs and/or marketing managers of 10 Australian service companies. Results show that the internet does not appear to hinder inter-firm relationships as the...
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#1Jolene Lim (University of Southern Queensland)H-Index: 4
#2Lorelle Frazer (Griffith University)H-Index: 20
Abstract The mandatory Franchising Code of Conduct was introduced in Australia in 1998 to regulate the franchising sector. This paper examines the effect of the Code on the sector and on franchising relationships in the 12 months following its implementation. A two-stage methodology was used in this research. Stage one involved a mail survey of the population of Australian franchisors and results were compared with an earlier survey of the sector. The findings indicate that following the introdu...
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