James R. Brown
West Virginia University
AdvertisingEmpirical researchOpportunismVariety (cybernetics)Conceptual frameworkSociologyBusinessCommunication channelPsychologyEconomicsMarketingControl (management)Marketing channelInvestment (macroeconomics)Context (language use)Distribution (number theory)Hotel industryRelational normsAffect (psychology)Corporate governancePublic relationsDistribution (economics)Industrial organizationHospitality industryKnowledge managementSocial psychologyMarketing strategy
78Publications
31H-index
4,844Citations
Publications 78
Newest
#1James R. Brown (WVU: West Virginia University)H-Index: 31
#2Anjala S. Krishen (UNLV: University of Nevada, Las Vegas)H-Index: 19
Last. Chekitan S. Dev (Cornell University)H-Index: 13
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We extend research on transaction cost theory that shows that vertical integration enables firms to protect their investments in exchange relationships better than market mechanisms. However, extant research finds ownership to exacerbate, rather than limit, exchange partner opportunism. Hence, the purpose of this study is to investigate conditions under which ownership can be effective for constraining an exchange partner's opportunism. Using matched dyadic data for 296 hotel brands, we conduct ...
9 CitationsSource
#1Chiharu Ishida (ISU: Illinois State University)H-Index: 7
#2James R. Brown (WVU: West Virginia University)H-Index: 31
We provide an empirical taxonomy of monitoring based on our sample of 162 single-unit franchisees in diverse business settings. This resulted in four basic approaches to monitoring: High-Threat, Limited Scope; Middle-of-the-Road; Hands-On, High-Threat; and Hands-Off. We found that (1) different situational factors call for different types of monitoring, and (2) certain types of monitoring can enhance fairness perceptions in relationships while others weaken them. This study helps us better under...
5 CitationsSource
#1Rajiv P. Dant (College of Business Administration)H-Index: 37
#2Marko Grünhagen (Eastern Illinois University)H-Index: 17
Last. Robert A. Robicheaux (UAB: University of Alabama at Birmingham)H-Index: 2
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This lead-in to the Special Issue of Journal of Small Business Management based on the 25th International Society of Franchising's Annual Conference held at Boston in 2011, seeks to accomplish three goals. First, we provide a three-part historical account of the evolution of this society founded in 1986 as narrated by Jim Brown (for the 1980s decade), Bob Robicheaux (for the 1990-2000 decade), and Gerard Cliquet (for the 2001-2011 years). Second, we reminisce and recognize various notable award ...
2 CitationsSource
#1Chekitan S. DevH-Index: 13
#2Stephan GrzeskowiakH-Index: 12
Last. James R. BrownH-Index: 31
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#1James R. Brown (WVU: West Virginia University)H-Index: 31
#2Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
Abstract This article concludes our five years at the helm of the Journal of Retailing . In it, we make a few announcements, review some highlights of our tenure as JR co-editors, provide some insights into the review process, offer some bits of advice for authors, and recount our vision for the Journal .
5 CitationsSource
#1Robert F. Lusch (UA: University of Arizona)H-Index: 71
#2James R. Brown (WVU: West Virginia University)H-Index: 31
Last. Matthew O’Brien (Bradley University)H-Index: 10
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A variety of theoretical frameworks including social exchange theory, relational exchange theory, and contracting theory are used to investigate how to protect relational assets in a marketing channel when an upstream horizontal business combination between key suppliers arises. In this study, we ascertain downstream channel members’ perceptions of a supplier’s horizontal business combination both prior to and after such a combination. Our findings indicate that a normative contract breach resul...
30 CitationsSource
#1Chekitan S. DevH-Index: 13
#2Stephan GrzeskowiakH-Index: 12
Last. James R. BrownH-Index: 31
view all 3 authors...
Brand partner opportunism—deceptive or guileful behavior to gain an advantage—is a threat to a successful brand partnership. In this study, the authors examined the effects of coercive and noncoercive tactics for preventing opportunism as those tactics are influenced by relational norms—mutually held standards of behavior that support close relationships. In a survey of 367 hotel general managers from two large hotel brands, the authors found that, in partnerships characterized by strong relatio...
5 CitationsSource
#1Chiharu Ishida (ISU: Illinois State University)H-Index: 7
#2James R. Brown (WVU: West Virginia University)H-Index: 31
Franchisors monitor their franchisees to ensure that the latters' performance is consistent with the franchise agreement. Though agency theory suggests that monitoring and subsequent corrective action lead to improved performance and reduced opportunism, the psychology literature argues that, in certain circumstances, monitoring can “crowd out” the very behavior it was designed to eliminate (i.e., opportunistic behavior). Our results show that the extent and ease of monitoring reduce the crowdin...
14 CitationsSource
#1Shelby D. HuntH-Index: 81
#2James R. BrownH-Index: 31
Last. Adel I. AnsaryH-Index: 1
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#1Rajiv P. Dant (OU: University of Oklahoma)H-Index: 37
#2James R. BrownH-Index: 31
2 CitationsSource