James R. Brown
West Virginia University
AdvertisingEmpirical researchOpportunismVariety (cybernetics)BusinessCommunication channelPsychologyEconomicsMarketingMarketing channelInvestment (macroeconomics)Context (language use)Hotel industryRelational normsCorporate governancePublic relationsDistribution (economics)Industrial organizationSocial psychologyMarketing strategy
78Publications
31H-index
4,844Citations
Publications 78
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#1Sara QuachH-Index: 8
Last. James R. BrownH-Index: 31
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Purpose: Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm discontinuance, closure or bankruptcy) and the impact of regret on personal well-being. Design/methodology/approach: The population of interest was business owners whose businesses had failed within the past five years. The data was collected from 319 failed entrepreneurs using an online survey. Str...
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#1James R. BrownH-Index: 31
#2Jody L. CrosnoH-Index: 12
Last. Chekitan S. DevH-Index: 13
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#1Park ThaichonH-Index: 10
#2James R. BrownH-Index: 31
Last. Scott Keith W WeavenH-Index: 25
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In this special issue, the Marketing Intelligence & Planning presents a series of papers associated with Online Relationship Marketing. Relationship marketing involves the development and maintenance of strong relationships with customers and other stakeholders that result in customer loyalty and firm profitability (Bolton et al., 2004; Firdaus and Kanyan, 2014; Morgan and Hunt, 1994; Oly Ndubisi, 2007). It stresses the importance of continuous interactions between the seller and the buyer in or...
3 CitationsSource
#1James R. Brown (WVU: West Virginia University)H-Index: 31
#2Jody L. Crosno (WVU: West Virginia University)H-Index: 12
Last. Chekitan S. Dev (Cornell University)H-Index: 13
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Abstract Transaction specific investments (TSIs) are investments that a marketing channel firm makes to create value for a particular channel relationship. TSIs transform the relationship by creating barriers to exit or lock-in situations because the investing party cannot leave the relationship without incurring substantial costs. This situation may compel the investing party to engage in opportunism to recoup the value of the specific investments, particularly when they are not satisfied with ...
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#1James R. Brown (WVU: West Virginia University)H-Index: 31
Abstract This paper investigates the competitive structure of restaurant retailing by developing and testing a conceptual framework that combines household production economics theory with research on hedonic and utilitarian retail patronage. The results generally support this conceptualization. This study contributes to the literature in three ways. First, the theory of household economics provides the missing theoretical rationale for studying the demographic correlates of hedonic versus utili...
4 CitationsSource
Purpose Extant research has demonstrated that marketing channel control can produce both positive and negative effects. This paper aims to use meta-analysis to understand potential sources of those heterogeneous effects. This research also identifies areas in need of future research to help deepen the understanding of marketing channel control. Design/methodology/approach This study uses meta-analysis to quantitatively review some of the methodological factors that might explain conflicting resu...
3 CitationsSource
#1Charles A. IngeneH-Index: 19
#2James R. BrownH-Index: 31
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#1James R. BrownH-Index: 31
#2Charles A. IngeneH-Index: 19
1 CitationsSource