Abhijit Biswas
California Institute of Technology
AdvertisingElectrical engineeringOpticsPhysicsEngineeringOptical communicationTelecommunications linkBusinessPsychologyEconomicsMarketingNASA Deep Space NetworkFree-space optical communicationPerceptionTelescopeSpacecraftComputer scienceLaserRemote sensingMars Exploration Program
163Publications
38H-index
4,353Citations
Publications 172
Newest
#1A. Biswas (California Institute of Technology)H-Index: 4
#1Abhijit Biswas (California Institute of Technology)H-Index: 38
NASA is developing a new space and ground technologies to demonstrate deep space optical communications in the 2022-2024 time frame. This paper provides an update on the status of this development.
1 CitationsSource
#1Swati Verma (Lawrence Technological University)H-Index: 3
#2Abhijit Guha (USC: University of South Carolina)H-Index: 9
Last. Dhruv Grewal (Babson College)H-Index: 89
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Abstract Some retailers offer price match guarantees, whereas others offer guarantees making the same promise but labeling these low-price guarantees. Do consumers respond differently to these different price guarantee labels? To address this research question, this paper leverages insights from pricing, signaling, and regulatory focus theories to demonstrate – across multiple studies – that consumers perceive price match versus low price guarantees differently. In turn, contingent on consumers’...
2 CitationsSource
#1Sujay Dutta (WSU: Wayne State University)H-Index: 10
#2Abhijit Guha (USC: University of South Carolina)H-Index: 9
Last. Dhruv Grewal (Babson College)H-Index: 89
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Despite cautionary advice against it, delighting consumers by offering them pleasant surprises is widely advocated. In this paper, using a low-price guarantee context, we show that retailers’ attempts to use surprise gains to delight consumers might lead to subpar outcomes, if a countervailing cognition such as suspicion of retailer opportunism dominates consumers’ thinking. In a low-price guarantee, retailers promise consumers refunds if consumers discover a lower price for a purchased product....
8 CitationsSource
#1Subhadip Roy (IIMA: Indian Institute of Management Ahmedabad)H-Index: 14
#2Abhijit Guha (USC: University of South Carolina)H-Index: 9
Last. Dhruv Grewal (Babson College)H-Index: 89
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This paper investigates country-of-origin (CO) effects as they relate to celebrity endorsements. Across multiple studies in emerging markets, the authors show that consumers’ evaluations depend on the match between (1) celebrity CO and consumer CO (termed consumer CO fit), and (2) celebrity CO and brand CO (termed brand CO fit). If there is a trade-off between consumer CO fit and brand CO fit, the authors identify contingencies (e.g., ethnocentrism levels) that determine which type of CO fit lea...
2 CitationsSource
Cytosolic delivery of functional siRNA remains the major challenge to develop siRNA-based therapeutics. Designing clinically safe and effective siRNA transporter to deliver functional siRNA across the plasma and endosomal membrane remains a key hurdle. With the aim of improving endosomal release, we have designed cyclic and linear peptide-based transporters having an Arg-DHis-Arg template. Computational studies show that the Arg-DHis-Arg template is also stabilized by the Arg–His side-chain hydr...
4 CitationsSource
#2Chiranjit DuttaH-Index: 3
Last. Rituparna Sinha RoyH-Index: 10
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Source
#2Abhijit Biswas (JPL: Jet Propulsion Laboratory)H-Index: 38
Last. Morio ToyoshimaH-Index: 24
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CubeSats are excellent platforms to rapidly perform simple space experiments. Several hundreds of CubeSats have already been successfully launched in the past few years and the number of announced launches grows every year. These platforms provide an easy access to space for universities and organizations which otherwise could not afford it. However, these spacecraft still rely on RF communications, where the spectrum is already crowded and cannot support the growing demand for data transmission...
Source
#1Abhijit Guha (USC: University of South Carolina)H-Index: 9
#2Abhijit Biswas (WSU: Wayne State University)H-Index: 38
Last. Jens Nordfält (HHS: Stockholm School of Economics)H-Index: 12
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AbstractSales induced through price promotions depend heavily on discount depth, so firms create mechanisms to influence perceptions of discount depth. Typically, consumers compute discount depth as the difference between the sale price and the original price, with this difference compared against the original price. But thus far, no research has examined the effect of reframing this difference by comparing the discount depth against the sale price. Multiple studies, including a field study acro...
21 CitationsSource
#1Abhijit Guha (USC: University of South Carolina)H-Index: 9
#2Abhijit Biswas (WSU: Wayne State University)H-Index: 38
Last. Jens Nordfält (HHS: Stockholm School of Economics)H-Index: 12
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AbstractThis article develops a decision-making framework that highlights how display of numeric attribute information (e.g., display of calorie information) and shoppers’ goals (i.e., having a diet focus vs. a taste focus) jointly influence shoppers’ choices and preferences. Across two sets of studies, including a field study involving the launch of a new Coca-Cola product, the authors show that when food items are displayed in an aligned manner (i.e., when food items with lower-value calorie i...
7 CitationsSource
#2L. A. M. BennerH-Index: 8
Last. Stephen TownesH-Index: 2
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