Peggy J. Liu
University of Pittsburgh
Behavioral economicsAdvertisingProduct (category theory)Consumption (economics)BusinessPsychologyEconomicsMarketingChoice setSelfMicroeconomicsFood choicePerceptionPsychological interventionQuality (business)ClosenessPreferenceCalorieMedicineSocial psychology
52Publications
11H-index
717Citations
Publications 49
Newest
#1Peggy J. Liu (University of Pittsburgh)H-Index: 11
#2Ernest Baskin (""St. Joe's"": Saint Joseph's University)H-Index: 9
The trade-off between quality and quantity pervades many domains of life, including that of making product choices for ourselves and others, whether as gifts or as everyday favors. In five studies ...
2 CitationsSource
#1Ernest Baskin (""St. Joe's"": Saint Joseph's University)H-Index: 9
#2Peggy J. Liu (University of Pittsburgh)H-Index: 11
Source
#1Kaitlin Woolley (Cornell University)H-Index: 8
#2Peggy J. Liu (University of Pittsburgh)H-Index: 11
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This research introduces a framework wherein consumers take on “requestor” or “responder” roles in making joint consumption decisions. The authors document a robust preference expression asymmetry ...
1 CitationsSource
The marketplace includes many attractive high-calorie indulgent food offerings. Despite their appeal, consumers may often be prompted to consider lower-calorie-package offerings instead (e.g., 100-...
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#1Soo Kim (Cornell University)H-Index: 6
#2Peggy J. Liu (University of Pittsburgh)H-Index: 11
Last. Kate E. Min (Cornell University)H-Index: 4
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People seek and receive support from friends through self-disclosure. However, when self-disclosures reveal personal insecurities, do people rely on friends as an audience as they normally do? This research demonstrates that they do not. Five preregistered studies show that disclosers exhibit a weaker preference for friends as an audience when disclosures involve revealing personal insecurities than when they involve revealing other neutral or negative personal information. This effect is observ...
Source
#1Peggy J. Liu (University of Pittsburgh)H-Index: 11
#2Cait Lamberton (UPenn: University of Pennsylvania)H-Index: 17
Last. Kelly L. Haws (Vandy: Vanderbilt University)H-Index: 22
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1 CitationsSource
#1Kelly L. Haws (Vandy: Vanderbilt University)H-Index: 22
#2Peggy J. Liu (University of Pittsburgh)H-Index: 11
Last. Christina A. Roberto (UPenn: University of Pennsylvania)H-Index: 32
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2 CitationsSource
#1Peggy J. Liu (University of Pittsburgh)H-Index: 11
#2Brent McFerran (SFU: Simon Fraser University)H-Index: 15
Last. Kelly L. Haws (Vandy: Vanderbilt University)H-Index: 22
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The authors propose a new conceptual basis for predicting when and why consumers match others’ consumption choices. Specifically, they distinguish between ordinal (“ranked”) versus nominal (“unrank...
1 CitationsSource
#1Peggy J. Liu (University of Pittsburgh)H-Index: 11
#2Steven K. Dallas (Duke University)H-Index: 2
Last. Gavan J. Fitzsimons (Duke University)H-Index: 36
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21 CitationsSource