Robert B. Mitchel
The InternetBusinessMarketingFunctional illiteracyNews aggregatorSurvey data collectionElectronic marketsIncentiveAutomotive industryLiteracy
Publications 1
The purpose of this study is to investigate factors which can lead small buyers to participate in a Reverse Aggregation Electronic Market (RAEM). Five factors including search, selection, price, delivery, and Internet literacy were selected as possible factors which are expected to influence small buyers' participation in a RAEM. This paper focused on a RAEM of the Korean automotive industry in which the third party aggregator formed a group of small automobile repair shops (ARS) and amassed buy...
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