Ahmed Shahriar Ferdous
Deakin University
AdvertisingBusiness marketingConceptual frameworkSociologyBusinessInclusion (education)Subsistence agriculturePsychologyEconomicsMarketingRefugeeMarketing managementInternational businessStakeholderPerspective (graphical)PerceptionJob satisfactionDonationValue (ethics)Test (assessment)Market orientationContext (language use)Service (business)Internal marketingBlood donorPractical implicationsDomestic marketReturn on marketing investmentPublic relationsMarketing researchBusiness economicsQuantitative marketing researchRelationship marketingLiteracyKnowledge managementCompetitive advantageSustainabilityStructural equation modelingIntegrated marketing communicationsSocial psychologyDeveloping countryEntrepreneurshipTheory of planned behaviorMarketing strategy
31Publications
11H-index
414Citations
Publications 31
Newest
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#1Fara Azmat (Cats: Geelong Football Club)
#1Fara Azmat (Cats: Geelong Football Club)H-Index: 15
Last. Ahmed Ferdous (Cats: Geelong Football Club)
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1 CitationsSource
#1Husain Salilul Akareem (North South University)H-Index: 2
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Mikala ToddH-Index: 1
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Abstract Subsistence consumers, representing almost half the global population, live on low incomes, possess low levels of literacy, and generally experience poor health. Technology is a tool used to facilitate stronger connections between consumers and support services, including for subsistence consumers. Given the unique characterization of subsistence marketplaces, research needs to examine potential associations between subsistence consumers' individual resource integration and wellbeing vi...
2 CitationsSource
#1Wayne ReadH-Index: 2
#2Nichola RobertsonH-Index: 14
Last. Ahmed Shahriar FerdousH-Index: 11
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Purpose This paper aims to develop and empirically test a theoretical framework of consumer engagement with brands on Twitter. Design/methodology/approach Depth interviews were conducted to gain initial insights into consumer engagement on Twitter. Using a blend of the extant literature and interview findings, a theoretical framework, including antecedents, outcomes and moderators, was developed and empirically tested using cross-sectional survey data. Findings Brand customer service and brand i...
11 CitationsSource
Purpose The purpose of this paper is to develop and propose an integrated model of marketing knowledge from a tacit knowledge management perspective. This paper further aims at developing a linkage between explicit knowledge perspective (internal and external marketing) and tacit knowledge orientation of an organization, leading to improved business success. Design/methodology/approach This paper develops a conceptual model showing the integration of the internal, tacit and explicit knowledge pe...
3 CitationsSource
#1Michael Jay Polonsky (Deakin University)H-Index: 55
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Zoe McQuilten (Alfred Hospital)H-Index: 23
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Abstract Developed countries that accept refugees are obligated, under the UN Convention for Refugees, to integrate refugees into host communities, with inclusion in the health system being pivotal. Integration programs can be difficult, as many refugees' home countries have different health systems, they have lower health literacy, and different expectations of health services. Country health system differences, require cultural adaption of host country services when designing targeted inclusiv...
9 CitationsSource
#1Fara Azmat (Deakin University)H-Index: 15
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Emma Winston (Deakin University)H-Index: 1
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Abstract The challenges to sustainable development (SD) have intensified following increases in terrorism, with catastrophic effects posing threats for security and social inclusion. As Islam is being associated increasingly with terrorism, islamophobia has polarized people in regard to Muslim and non-Muslim integration in secular societies, including Australia. Against this background, using standpoint theory, we consider the Islamic Museum of Australia (IMA) as a case study for exploring the r...
7 CitationsSource
#1Rahim Hussain (University of Dubai)H-Index: 6
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Gillian Sullivan Mort (La Trobe University)H-Index: 25
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Purpose The purpose of this study is to examine whether advertising type (static or dynamic) and appeal (emotional or rational) moderate the relationship between web banner advertising frequency and consumer attitudinal response. Design/methodology/approach A laboratory experiment involving 400 participants was conducted to test for the moderating effect. Factorial ANOVA is used to measure brand attitude. Findings The results identified that the web banner advertisement type acted as a moderator...
3 CitationsSource
#1Anisur R. Faroque (American International University-Bangladesh)H-Index: 4
#2Sussie C. Morrish (Cant.: University of Canterbury)H-Index: 15
Last. Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
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Purpose The purpose of this study is to investigate the role of business process innovativeness in the networking-export performance relationship in a developing country low-tech industry setting. Most innovation research in international business and entrepreneurship is conducted on high-tech industries in developed countries. Less research has focused on the low-tech industry context. This study bridges this research gap by testing whether international new ventures’ (INVs) networking resource...
15 CitationsSource
#1Yuka Fujimoto (Sunway University)H-Index: 15
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Ly Fie Sugianto (Monash University)H-Index: 11
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Researchers have repeatedly found that the use of mobile technology (MT) in the West is a double-edged sword that produces both positive and negative psychological experiences for employees. MT blurs the boundaries between work and non-work contexts, limiting employees' personal space and time as a result, and possibly having a negative impact on their work engagement. Our findings in Japan, however, were different. Japanese workers' total MT usage (i.e., during office and non-office hours) had ...
25 CitationsSource