Jasmine Williams
University of Plymouth
Competence (human resources)Human resourcesAdvertisingAccountingIntuitionProduct (category theory)BusinessSocial responsibilityPsychologyMarketingEmpirical evidenceHuman rightsQualitative researchMarketing managementElement (criminal law)Consumer behaviourCustomer knowledgeResearch designQuality (business)Grocery shoppingInternational marketingProduct choiceEthical consumptionExport marketingGrocery storeKey factorsSurvey toolReturn on marketing investmentPublic relationsSample (statistics)Product (business)Marketing researchQuantitative marketing researchFocus groupTransactional leadershipTypologySituational ethicsMarketing strategy
10Publications
7H-index
278Citations
Publications 10
Newest
#1Juliet Memery (University of Plymouth)H-Index: 8
#2Philip Megicks (University of Plymouth)H-Index: 3
Last. Jasmine Williams (University of Plymouth)H-Index: 7
view all 4 authors...
The growing importance of ethical shopping motives offers a major advantage to retailers who understand their significance in store choice decisions compared with other conventional store image influences, particularly with regard to any variations that exist between different shopper types. This study uses an exploratory two-phase integrative qualitative and quantitative research design to identify a preliminary classification of ethical shopper types. Three ethical and three store image factor...
Source
#1Jasmine Williams (CSU: Charles Sturt University)H-Index: 7
#2Julliet Memery (University of Plymouth)H-Index: 1
Last. Mark Morrison (CSU: Charles Sturt University)H-Index: 78
view all 4 authors...
Purpose – The purpose of this paper is to identify, and explore the importance of, ethical and socially responsible (ESR) factors in Australian consumers' choices of grocery products and stores.Design/methodology/approach – Following an earlier study in the UK, an initial qualitative investigation, then a survey of grocery shoppers in New South Wales, was conducted. Factor analysis explored the structure of the choice factors for grocery products and stores in “main” and “top‐up” shopping situat...
Source
#1Phil MegicksH-Index: 18
#2Juliet MemeryH-Index: 8
Last. Jasmine WilliamsH-Index: 7
view all 3 authors...
Given the growing importance of ethical and socially responsible (ESR) issues in retailing, this research uses empirical evidence from the UK grocery sector to investigate the significance of these factors on shoppers' store and product choice decisions. A number of different ESR shopping motivations are identified including global and local issues in store decisions, together with product heritage, animal and human rights, and advertising and communications issues in product decisions. Results ...
Source
#1Jasmine WilliamsH-Index: 7
Last. Mark MorrisonH-Index: 78
view all 4 authors...
#1Juliet MemeryH-Index: 8
#2Phil MegicksH-Index: 18
Last. Mark MorrisonH-Index: 78
view all 4 authors...
#1Jasmine Williams (CSU: Charles Sturt University)H-Index: 7
Purpose – To draw together the diverse and diffuse elements of previous research into the determinants of success in export marketing by SMEs.Design/methodology/approach – Groups of export marketing activities derived from the literature and preliminary qualitative fieldwork were incorporated in a questionnaire‐based survey of a purposive sample of small exporters in one region of the UK, measuring the frequency of their use against levels of export commitment, involvement, and experience.Findin...
Source
#1Juliet Memery (University of Plymouth)H-Index: 8
#2Phil Megicks (University of Plymouth)H-Index: 18
Last. Jasmine Williams (University of Plymouth)H-Index: 7
view all 3 authors...
Purpose – Despite growing awareness of ethical and social responsibility (E&SR) issues in academia and industry, investigation of their influence on consumers' buying decisions has been limited. To help fill this gap, this paper reports the findings of a preliminary investigation to establish the key E&SR factors affecting grocery shopping behaviour.Design/methodology/approach – The study drew upon existing literature in the areas of ethics, social responsibility, shopping and store image to ide...
Source
#1Ian Chaston (University of Waikato)H-Index: 1
#2Phil Megicks (University of Plymouth)H-Index: 18
Last. Jasmine Williams (University of Plymouth)H-Index: 7
view all 3 authors...
Within the academic literature there is general acceptance that customer knowledge competence can have a critical influence over whether a firm can successfully achieve a market advantage over competition. There is, however, only limited empirical evidence to support this perspective. This study utilises a previously developed customer knowledge survey tool to compare knowledge management practices within small relationship orientated accountancy practices and small, transactionally orientated f...
Source
#1Jasmine Williams (University of Plymouth)H-Index: 7
#2Ian Chaston (University of Plymouth)H-Index: 19
This article presents the results of qualitative and quantitative investigations into the international background and language skills of export managers in small and medium-sized enterprises (SMEs), and their export marketing intelligence behaviour. In doing so, it attempts to shed light on the relationship between these two sets of factors, both of which have been identified as affecting export performance. At the quantitative stage, non-parametric statistical analyses were used to identify pr...
Source
This study focuses on the use of export marketing information in small and medium‐sized enterprises (SMEs), an area that has previously attracted little academic research attention. It reports on the application of scales measuring instrumental/conceptual and symbolic export information use, using a random sample of UK exporters, to SME exporters of engineering and IT products. The results show that the scales are applicable within the specific context of the industrial SMEs surveyed and that le...
Source
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