Martin Mende
Florida State University College of Business
Environmental resource managementAdvertisingPersonalized marketingService providerAttachment theoryEmpirical researchConspicuous consumptionSocial perceptionConsumption (economics)Financial servicesConceptual frameworkSociologyBusinessService systemPsychologyHealth careMarketingCustomer satisfactionSurvey data collectionWell-beingLoyaltyFinancial literacyCoproductionContext (language use)Service (business)PersuasionService research2019-20 coronavirus outbreakSevere acute respiratory syndrome coronavirus 2 (SARS-CoV-2)Coronavirus disease 2019 (COVID-19)Affect (psychology)Public relationsTertiary sector of the economyMarketing researchRomanceRelationship marketingCompetitive advantageService designTransformative learningApplied psychologySocial psychologyRobot
Publications 45
1 CitationsSource
#1Colleen M. Harmeling (FSU: Florida State University)H-Index: 5
#2Martin Mende (FSU: Florida State University)H-Index: 12
Last. Robert W. Palmatier (UW: University of Washington)H-Index: 44
view all 4 authors...
A consumer’s personal attribute (e.g., disease, body weight) can assume the qualities of a stigma (i.e., become a source of devaluation by others) in the presence of certain audiences, which can af...
#1Hilary Downey (Queen's University)H-Index: 9
#1C Azzari (UNF: University of North Florida)
Last. Jelena Spanjol (LMU: Ludwig Maximilian University of Munich)H-Index: 16
view all 7 authors...
6 CitationsSource
#1Dhruv Grewal (Babson College)H-Index: 89
#2Mirja Kroschke (WWU: University of Münster)H-Index: 3
Last. Maura L. Scott (FSU: Florida State University)H-Index: 13
view all 5 authors...
Abstract Human enhancement technology (HET) is advancing a host of industries, yet it remains limited in its retail, sales, and service applications. Soon, however, these technologies appear likely to have notable impacts on customer experiences. To address their potential influences on customer–employee interactions and the customer experience, this article leverages insights about the human–robot continuum to predict that a mid-range approach may be realistic for retail, sales, and service enc...
7 CitationsSource
#1Martin Mende (FSU: Florida State University)H-Index: 12
#2Linda Court Salisbury (BC: Boston College)H-Index: 9
Last. Maura L. Scott (FSU: Florida State University)H-Index: 13
view all 4 authors...
7 CitationsSource
#1Ilana ShanksH-Index: 3
#2Martin MendeH-Index: 12
Last. Dhruv GrewalH-Index: 89
view all 0 authors...
#1Gergana Y. NenkovH-Index: 14
Last. Martin MendeH-Index: 12
view all 0 authors...
#1Nicole J. Hess (LMU: Ludwig Maximilian University of Munich)H-Index: 1
#2Corinne Kelley (UK: University of Kentucky)H-Index: 1
Last. Jan H. Schumann (University of Passau)H-Index: 13
view all 5 authors...
Abstract Retailers are now expanding personalized advertising into consumers’ public life (e.g., via digital in-store displays). Little research has examined how consumers respond to such public personalized advertising (PPA). Grounded in theory on impression management and consumers’ self-concept, three experiments examine when and why social presence and configurations of ad-self-congruity affect consumer responses to PPA negatively or positively. This research reveals that (negative/positive)...
3 CitationsSource